A website is a bedrock of any successful business. It allows the business to reach out to its target audience to generate more sales. It increases its market visibility and improves brand image. It establishes the brand identity of the business and makes it stand out of its competitors. However, website development has undergone a massive transformation. Responsive websites are currently gaining high importance in the digital marketing world. They are becoming the latest trend among custom web design services. So, what is a responsive website and how can it improve your business.