Bewakoof - Startup Story | How was Bewakoof Started?
Bewakoof is an Indian e-commerce startup that specializes in casual wear and accessories. It was founded by Prabhkiran Singh and Siddharth Munot in 2012. The word "Bewakoof" in Hindi translates to "fool" in English, and the company's name reflects its mission to create a brand that embraces a carefree and youthful spirit.
The story of Bewakoof began when Prabhkiran Singh and Siddharth Munot, who were childhood friends, identified a gap in the Indian market for affordable, trendy, and comfortable casual wear. They noticed that most of the options available were either expensive or needed more quality.
Startup Name |
Bewakoof |
Headquarters |
Mumbai, India |
Sector |
Fashion, E-commerce |
Founders |
Prabhkiran Singh and Siddharth Munot |
Founded |
2012 |
Parent Organization |
Bewakoof Brands Pvt. Ltd. |
Revenue |
$28.33 mn (INR 210 crore in FY20) |
Total Funding |
$24.6 mn (2021) |
Website |
bewakoof.com |
To fill this gap, they started Bewakoof as an online T-shirt brand. Initially, the business operated from a small room in Mumbai, where Prabhkiran and Siddharth handled everything from designing to packaging and shipping.
One of the key factors that contributed to Bewakoof's early success was its focus on understanding customer preferences and providing unique designs that resonated with the Indian youth. They aimed to offer products that were not only stylish but also reflected the quirks and attitudes of the target audience.
To reach a larger customer base, Bewakoof used online marketing techniques and social media channels. They made use of social media sites like Facebook, Instagram, and Twitter to promote their goods, interact with customers, and build an online shopping app community. This assisted them in building brand awareness and drawing a sizable fanbase.
As Bewakoof gained popularity, they expanded their product range beyond T-shirts to include other categories like joggers, shorts, dresses, mobile accessories, and more. The company's commitment to quality, affordability, and trendy designs struck a chord with young Indian consumers, and Bewakoof quickly became a go-to brand for casual fashion.
Over the years, Bewakoof continued to evolve and innovate. They adopted a direct-to-consumer model, eliminating intermediaries and reducing costs, which allowed them to offer competitive prices to customers. The company also built a robust supply chain and optimized operations to ensure efficient order fulfillment.
Today, Bewakoof has grown into a successful online fashion brand with a wide range of products and a strong customer base. It has expanded its presence beyond India, catering to international markets as well. The company's journey is a testament to the founder's entrepreneurial spirit, understanding of the market, and ability to connect with the target audience.