"Good Food Is All The Sweeter When Delivered To Your Doorstep."- Thomas Fuller

Hungry for success? Grab a seat at the virtual table as we dish out the tantalizing secrets behind the Deliveroo business model. With a dash of innovation and a pinch of culinary prowess, Deliveroo has revolutionized how we indulge our appetites. But have you ever wondered how they turn food cravings into a recipe for profit? Join us on a mouthwatering exploration as we uncover the ingredients that make Deliveroo's revenue pot boil over. From their strategic partnerships with restaurants to their seamless delivery operations, we'll dissect every savory slice of their money-making pizza. Get ready to sink your teeth into a compelling journey through food delivery economics, where the hunger for success is always on the menu. Bon appetit!

Deliveroo: A Brief History

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Deliveroo, a British food delivery service, connects customers to various restaurants and establishments. Deliveroo was founded in 2013 by Will Shu and Greg Orlowski and operates through a platform with a fleet of drivers that deliver food orders to customers.

Will Shu, an ex-investment banker, was inspired to create Deliveroo when he realized there were insufficient food delivery options in London. He observed that many restaurants did not offer delivery services and that those that did had limited coverage. Shu saw an opening to fill this gap by offering a convenient solution for food delivery to customers.

Shu joined forces with Greg Orlowski, an on demand app development, to realize his vision. The two began by riding around London, collecting menus from different restaurants and making their deliveries. The hands-on learning experience they gained from this gave them valuable insight into the challenges and potential of the food delivery industry.

Shu and Orlowski developed Deliveroo, a platform that allowed customers to browse menus, place orders, and have them delivered directly to their homes. They also hired a network of delivery drivers, independent contractors who drove their own vehicles, bikes, or scooters.

Here's a brief history of Deliveroo in a small table format:


Year Milestone
2013 Deliveroo founded by Will Shu and Greg Orlowski in London, UK
2014 First launch of the Deliveroo app
2015 Expansion to new cities in the UK and international markets
2016 Introduction of Editions, Deliveroo's own delivery-only kitchens
2017 Launch of Deliveroo Plus subscription service
2018 Series G funding round raises $575 million
2019 Expansion to over 500 cities worldwide
2020 COVID-19 pandemic accelerates demand for food delivery services
2021 Deliveroo goes public with an IPO on the London Stock Exchange
2022 Introduction of new features like Table Service and Pickup
2023 Continued global expansion and innovation in delivery technology

Deliveroo gained rapid popularity. It expanded its services into other cities across the United Kingdom, eventually reaching countries in Europe, Asia, and the Middle East. The company introduced other features such as real-time tracking of orders, a subscription-based service, and partnerships between high-profile restaurants.

Deliveroo, over the years, has faced both opportunities and obstacles, such as regulatory issues, competition by other food delivery platforms, and debates about the employment status of its drivers. It has grown and evolved, providing a convenient service for food delivery to customers and helping restaurants reach a wider audience.

Top 7 App Like Deliveroo

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Here are seven popular food delivery apps similar to Deliveroo.

App Name Description Downloads (approx.) Ratings (out of 5) Platforms
DoorDash DoorDash is a leading food delivery platform in the United States. It connects users with local restaurants and offers fast and reliable delivery options. 100 million+ 4.5 iOS, Android, Web
Uber Eats Uber Eats is a popular food delivery service available in numerous cities worldwide. It offers a wide range of restaurants and cuisines to choose from and provides efficient delivery services. 500 million+ 4.3 iOS, Android, Web
Grubhub Grubhub is a widely used food delivery app in the United States, offering a vast selection of restaurants and cuisines. It also provides various delivery options. 30 million+ 4.4 iOS, Android, Web
Zomato Zomato is a global food delivery app available in numerous countries. It offers restaurant discovery, food delivery, and user reviews for informed choices. 150 million+ 4.3 iOS, Android, Web
Swiggy Swiggy is a popular food delivery platform in India,offering a wide range of restaurants and cuisines. It also provides lightning-fast delivery services 50 million+ 4.2 iOS, Android, Web
Postmates Postmates is a food delivery service available in the United States, offering a variety of restaurants and on-demand delivery options for various good 10 million+ 4.2 iOS, Android, Web
Glovo Glovo is a multi-category delivery app available in multiple countries. Along with food delivery, it also provides services for groceries, pharmacy items, and more. 10 million+ 4.3 iOS, Android, Web

By witnessing these amazing food delivery apps, you must have left with questions on how to build a food delivery app. If you are in doubt, then it is crucial to get in touch with mobile app developers.

What Makes Deliveroo Successful?

Dev Technosys

Deliveroo is a success because of its unique values, which are the most important aspects of Shu Shu's creation. Deliveroo is a platform that caters to people's needs and improves their experience with its highly motivated team. Deliveroo's success is based on several principles. Deliveroo has emphasized several principles that have helped it lead the online delivery app development.

  • Accessibility and Convenience

    Deliveroo made ordering food as easy as possible. Deliveroo ensures that the entire process, from choosing the food to getting it delivered to your doorstep, is delivered with the highest quality. Its global food ratings have increased by a large margin.

  • Technology

    The company is proud of its innovative strategies for serving consumers. The company has reduced orders' delivery time by 20% using its "Frank" algorithm, which is based upon powerful predictive technology. It evaluates the most effective distribution of orders based on restaurants, riders, and consumers.

  • Affordability

    Deliveroo ensures that customers can enjoy any meal they want at a reasonable price while maintaining the dining experience in a real restaurant.

  • Branding

    The startup's essential services and tumbling numbers have helped it to become a household name. Deliveroo's revenue has grown by around 650% each year since its launch. Deliveroo is incredible food delivery app development company. High-profile restaurant partners have seen their revenue grow by an incredible amount. Deliveroo’s seasonal and advertising campaigns have focused on building a strong client base for the brand.

Deliveroo Funding, Valuation & Revenue

Dev Technosys
  • Crunchbase reports that Deliveroo raised more than $1.7 billion through eight rounds of venture funding.

  • The company raised $180 million during its most recent financing round (Series H), announced in January 2020. Deliveroo's valuation was $7 billion in its Series H round.

  • When Deliveroo went public in March 2020, the firm's value was expected to double. Deliveroo's revenues for the fiscal year 2019 were $1.01 billion.

  • This is an increase of 62 percent over the previous year. Over the same period, it lost almost $400 million.

  • Deliveroo, a UK-based food delivery company, raised a total funding of $1.53 billion as of my knowledge cutoff in September 2021.

  • In March 2021, Deliveroo completed an initial public offering (IPO) on the London Stock Exchange, valuing the company at approximately £7.6 billion (around $10.5 billion).

  • Deliveroo reported revenue of £2.5 billion (approximately $3.4 billion) in 2020, representing a significant increase compared to the previous year.

  • However, it is important to note that the company has faced financial challenges and reported a loss of £226.4 million (around $311.7 million) in 2020 due to the impact of the COVID-19 pandemic and operational costs.

Deliveroo Business Model

Dev Technosys

Deliveroo is a new hyperlocal on-demand company that disrupts the traditional business model. Where ordering partners such as Just Eat operated separately from delivery partners, Onfleet, for example, Deliveroo combined an aggregator model with a marketplace and logistics model to create a brand-new business model. The company works on partnering models to solve problems of bad restaurants and poor delivery. These partners include:

  • Restaurant Partners

    Restaurant partners are either offering or not providing a delivery service to their customers. They are, however, willing to increase their customer base by working with Deliveroo. The Premium restaurants that Deliveroo partners with are some of the most renowned eateries in the world. Their businesses have grown significantly since they partnered. Deliveroo claims that its revenue has increased by around 30% per year. The Deliveroo business model offers many opportunities to restaurants that other food delivery companies in the United Kingdom need help to provide.

    • Brand Promotion

      It is part of the Deliveroo business model in which restaurants' channels and growth programs are constantly used to promote them.

    • Support

      Deliveroo's business model offers its partners, restaurants, and gourmet chefs continuous support in terms of performance analytics to monitor their business health. This is in addition to the 24x7 Customer Support and dedicated Account Management.

    • Tech

      Deliveroo's business model provides these restaurants with a technology that is easy to use and learn, which allows them to take and send orders quickly.

    • POS Integration

      The company also developed an API for Restaurant partners, allowing integration between Deliveroo's Point of Sale systems and restaurants. The restaurants can now see Deliveroo's orders in their POS systems in real-time.

    • Growth

      Deliveroo's business model has a program called Editions that helps restaurants open new outlets based on their technology-driven algorithm and market research results. This is based on what people choose for food and how they eat in a particular location. The average time to open a new store is 8-12 weeks. Restaurants are guided through setting up an outlet, including all logistical and management support. It not only helps the restaurant grow multilaterally but also increases revenue.

    • Perks

      Restaurants can also benefit from discounts and perks, including free 4G internet and website, online presence and recruitment assistance, employee benefits, printing & merchandise, free wifi for customers, discounted packaging, and other offers.

  • Delivery Partners

    Deliveroo has a fleet of more than 30,000 riders who deliver food to customers in 30 minutes on motorbikes, scooters, and bicycles. Deliveroo credits these riders for being iconic to their successful Deliveroo business model. They will do whatever it takes to achieve Will Shu's goal of changing the current food delivery platform scenario. They not only earn enough money, but they also get great perks and support, which has led them to choose Deliveroo instead of other food delivery platforms. These include:

    • Flexible Work Hours

      Riders can select the hours they wish to work and have great flexibility. Deliveroo's business model app allows them to plan their schedule, and they can start riding at any time.

    • Tip & Referrals

      These riders can earn between PS7-8 an hour depending on how many hours they spend. The consumer can also keep the tips they give when the order is placed on the app. On average, an everyday rider earns PS120 a week. Referring riders to Deliveroo also earns them PS250.

    • Insurance

      Deliveroo's business model ensures its riders' safety on the road. The Zego app, integrated into this platform, offers pay-on-the-go insurance for their vehicles.

    • Additional Perks

      Riders receive high-quality safety equipment, Deliveroo Essentials, free international money transfers, coupons, and discounts. The riders are provided free online resources and form social groups such as Deliveroo Riders' Community.


      Deliveroo's ultimate customers are individuals who wish to purchase food from the best restaurants in town but also enjoy this service at home or office. Deliveroo is a highly successful company in this market because it can cater to the demands of a large number of customers in a very efficient way.

      Deliveroo does not just pay attention to the food restaurants deliver and ensures consumers get what they want. Deliveroo's business model tries to offer various meals with different cuisines. Deliveroo customers are highly satisfied with its simplicity and efficiency. However, if you are one of the people who want to build an online delivery app, then hire dedicated developers now!

How Does Deliveroo Make Money?

Dev Technosys

Deliveroo earns money through subscriptions, delivery fees, service charges, onboarding fees, and sales from their cloud kitchens. Food delivery has historically been plagued with low margins, high operational complexity, and a lack of profitability.

Deliveroo's business model evolved. The company added multiple revenue streams once it reached the required scale. Let's look at them one by one.

  • Order Commission

    As with all online marketplaces (of which food delivery companies are part), the operator takes a certain percentage of each sale made through the platform. Deliveroo takes anywhere from 25 to 45 percent of every sale. The amount depends on both the agreement made with the restaurant and the location. Restaurants in Australia are charged between 30 and 35 percent, while those in the UK pay between 25 and 30 percent.

    Customers will also have to pay for delivery in addition to the commission. The driver is paid the delivery fee (plus any tips and variable bonuses from Deliveroo). Restaurants may also be required to pay an initial fee for joining the platform. This fee is usually around $300.

  • Deliveroo Plus

    Deliveroo Plus allows subscribers to enjoy a variety of benefits. These include

    • Spend more than PS10 and get free delivery.
    • Regular customers are not eligible for special discounts.
    • 24/7 customer service
    • Test it for seven days at no cost.
    • The plan costs £11,49 for UK customers.

    Deliveroo's business model includes customers taking to the streets in January 2020 to protest the price hike of 50 percent (from PS7.99 per month).

  • Deliveroo for Business

    Deliveroo for Business enables other companies to bulk order food for their employees. The tool also allows companies to set budgets and sync all orders (and invoices) in the app. Employees can order directly from existing restaurant partners. Deliveroo gets a percentage of the sales; the rest is shared with the restaurants. The company has not announced any plans for charging business customers in the future. Most likely, the price for business customers is slightly higher due to their higher spending propensity.

  • Deliveroo Editions

    You can gain much insight from working with thousands of restaurants worldwide. Deliveroo used this as an inspiration to launch Editions, its digital kitchens. Users can order different cuisines from the restaurants, such as Pizza, Burgers, Sushi, Indian, etc. Deliveroo's business model runs the restaurants or partners with other restaurants that cook in their kitchens. Deliveroo shares the revenue equally with the restaurant in the event of a partnership. Deliveroo can also cater to your desire for food in the air. Deliveroo launched its Helicopter Dining in London in 2019. Customers can enjoy their meals 1,000 feet above the ground.

How Can Dev Technosys Help You Build an App Like Deliveroo?

Dev Technosys

Dev Technosys is a software development company that can assist you in building an app similar to Deliveroo. With their expertise, we can provide comprehensive services to help you create a successful food delivery platform. We have a team of mobile app developers who can handle the entire app development process, including design, coding, testing, and deployment. We can integrate essential features such as user-friendly interfaces, real-time order tracking, secure payment gateways, and restaurant management tools. Dev Technosys' experience in building similar apps enables us to deliver a high-quality solution that meets your specific requirements and provides a seamless experience to your users.

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