Hulu is an American subscription-based streaming service that offers a vast library of TV shows, movies, and original content. It was founded in 2007 and is jointly owned by Disney and Comcast. With the rise of streaming services in recent years, Hulu has become a major player in the industry, competing with the likes of Netflix and Amazon Prime Video.

In this blog, we will explore Hulu's revenue and usage statistics. We will delve into the company's financial performance over the years and analyze how its revenue has grown. We will also examine Hulu's user base and see how many people are using the service, how long they are staying, and what they are watching. Finally, we will discuss Hulu's future prospects and the challenges it faces in the highly competitive streaming market.

Hulu Key Statistics

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  • Hulu is a subscription-based streaming service that offers a mix of TV shows, movies, and original content.

  • As of January 2021, Hulu had 39.4 million subscribers in the United States.

  • In 2020, Hulu's revenue reached $2.8 billion, up from $1.5 billion in 2016.

  • Hulu is jointly owned by Disney (67%) and Comcast (33%).

  • Hulu offers a variety of subscription plans, including a basic plan with ads, a premium plan without ads, and a live TV plan with over 65 live channels.

  • Hulu's most popular TV shows include "The Handmaid's Tale," "Little Fires Everywhere," and "Grey's Anatomy."

  • In addition to licensed content, Hulu has also produced several popular original series, including "The Mindy Project," "The Path," and "Casual."

  • Hulu has won several awards for its original programming, including Emmy Awards for "The Handmaid's Tale" and "Mrs. America."

  • Hulu is only available in the United States and its territories.

Hulu Overview

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Launch date 29 October 2007
HQ Los Angeles, California
Founder Jason Kilar (co-founder), Joe Earley (President), Bob Chapek (CEO, Disney)
Business Type Subsidiary
Owner The Walt Disney Company

Hulu Revenue

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Hulu's revenue in 2021 saw a growth of 33% compared to the previous year, reaching $9.6 billion.


Hulu Annual Revenue 2010 to 2022 ($bn)

Year Revenue ($bn)
2010 0.2
2011 0.4
2012 0.6
2013 1.1
2014 1.6
2015 2
2016 2.4
2017 3.1
2018 3.5
2019 4.5
2020 7.2
2021 9.6
2022 10.7

Hulu Streaming Revenue

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Hulu generates most of its revenue from its video-on-demand service, which offers users the option to access content with or without ads at various price points.


Hulu Annual Streaming Revenue 2019 to 2022 ($bn)

Year Revenue ($bn)
2019 3.7
2020 4.4
2021 5.8
2022 6.3

Hulu Live TV Revenue

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In addition to its video-on-demand service, Hulu provides a live TV option that includes 75 cable channels as well as access to Disney+, ESPN+, and Hulu's content library.


Hulu Annual Live TV Revenue 2019 to 2022 ($bn)

Year Revenue ($bn)
2019 1.4
2020 2.8
2021 3.7
2022 4.4

Hulu Users

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Since its inception, Hulu has experienced steady growth in its number of subscribers, culminating in 43.8 million subscribers by the end of 2021.


Hulu Annual Subscribers 2011 to 2022 (mm)

Year Subscribers (mm)
2011 1
2012 2
2013 4
2014 6
2015 10
2016 12
2017 17
2018 22
2019 25
2020 32
2021 41
2022 45

Hulu Streaming Subscribers

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Hulu's video-on-demand service observed a year-on-year increase in subscribers of 9%, which is lower than the percentage growth rate of the preceding three years.


Hulu Annual Streaming Subscribers 2018 to 2022 (mm)

Year Subscribers (mm)
2018 20.1
2019 23.2
2020 28.8
2021 37.8
2022 41.4

Hulu Live TV subscribers

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In 2021, the Live TV offering from Hulu crossed the four million subscriber mark, but its growth rate has decelerated over the last couple of years.


Hulu Annual Live TV Subscribers 2018 to 2022 (mm)

Year Subscribers (mm)
2018 1.1
2019 2
2020 3.3
2021 3.8
2022 4.1

Hulu FAQ

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  • How much does Hulu cost?

    Hulu offers a few different plans. The basic plan starts at $5.99 per month with ads and $11.99 per month without ads. There is also a Live TV plan for $64.99 per month, which includes access to live TV channels.

  • What kind of content is available on Hulu?

    Hulu offers a wide variety of TV shows, movies, and original content. This includes current and past TV shows from major networks like ABC, NBC, Fox, and more. It also includes movies from major studios like Disney, Fox, and Universal. Hulu's original content includes shows like The Handmaid's Tale, Castle Rock, and PEN15.

  • Can I watch live TV on Hulu?

    Yes, Hulu offers a Live TV plan for $64.99 per month, which includes access to live TV channels.

  • Can I download shows and movies on Hulu?

    Yes, some content on Hulu is available for download. However, not all shows and movies can be downloaded.

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