Instacart is a grocery delivery and pick-up service that has become increasingly popular in recent years. Founded in 2012, the company has quickly grown to serve over 600,000 customers and partner with over 50,000 retail stores across North America. Instacart's revenue has also seen significant growth, reaching $1.5 billion in 2020 as the pandemic increased demand for online grocery services.

In this blog, we will explore Instacart's revenue and usage statistics, including their customer base, order volume, and revenue growth. We will also examine how Instacart compares to other online grocery services and discuss potential challenges and opportunities for the company in the future. Whether you're a potential investor or simply interested in the online grocery industry, this blog will provide valuable insights into Instacart's success and potential for continued growth.

Instacart Key Statistics

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  • Instacart is a grocery delivery and pickup service that operates in the United States and Canada.

  • The company was founded in 2012 and is headquartered in San Francisco, California.

  • As of 2021, Instacart has over 600,000 shoppers who fulfil orders for customers.

  • The company partners with over 600 national and regional retailers, including Costco, Kroger, and Walmart.

  • In 2020, Instacart's revenue was estimated to be $35 billion, a significant increase from the previous year.

  • During the COVID-19 pandemic, Instacart experienced a surge in demand as more people turned to grocery delivery services to avoid in-person shopping.

  • As of 2021, Instacart is valued at over $39 billion and is considered one of the most successful startups in the United States.

  • The company has faced controversy over its treatment of shoppers, including allegations of low pay and inadequate safety measures during the pandemic.

  • Instacart has also faced criticism from some retailers who have expressed concern about the company's business model and impact on their bottom line.

Instacart Overview

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Launch date 1 July 2012
HQ San Francisco, California
Founders Apoorva Mehta (CEO, co-fonder), Sagar Sanghvi (CFO)
Business Type Private
Industry Grocery delivery

Instacart Revenue

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In 2021, Instacart generated $1.8 billion in revenue, which represents a 20% growth compared to the previous year. The company's revenue in 2020 had already increased significantly by 104% to reach $1.5 billion.

Instacart Annual Revenue 2013 to 2021 ($mm)

Year Revenue ($mm)
2013 10
2014 75
2015 120
2016 185
2017 300
2018 525
2019 735
2020 1500
2021 1800

Instacart Profit

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Although Instacart doesn't disclose its profitability, it was able to achieve a modest profit in 2020, primarily due to the surge in sales volumes during the pandemic.

Instacart annual profit/loss 2019 to 202o ($mm)

Year Profit ($mm)
2019 -300
2020 50

Instacart Users

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In 2020, Instacart had 9.6 million active users who made purchases on the app at least once a month.

Instacart annual users 2017 to 2020 (mm)

Year Users (mm)
2017 3.3
2018 4.3
2019 5.5
2020 9.6

Instacart Shoppers

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Instacart employs a workforce of more than 600,000 individuals, referred to as "shoppers," who are responsible for collecting items from stores and delivering them to customers.

Instacart shoppers 2014 to 2021

Year Shoppers
2014 5,000
2016 20,000
2018 70,000
2019 130,000
2020 500,000
2021 600,000

Instacart Partners

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Instacart has formed partnerships with 750 retail and grocery companies, enabling its shoppers to gather and deliver their customers' requested items.

Instacart partnered with retail and grocery companies from 2017 to 2021

Year Partners
2017 165
2018 210
2019 300
2020 600
2021 750

Instacart valuation

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Instacart experienced a nearly 40% decline in its valuation in 2022, falling from $39 billion to $24 billion.

Instacart valuation 2016 to 2022 ($bn)

Year Valuation ($bn)
2016 2
2017 3.4
2018 7.6
2020 13.7
2021 39
2022 24

Instacart Cities

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Instacart is available in 5,500 cities in the United States and Canada.

Instacart cities available from 2016 to 2020

Year Cities available
2016 25
2018 4,000
2020 5,500

Instacart FAQ

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  • How does Instacart work?

    Customers can use the Instacart app or website to browse and select products from participating stores. A personal shopper will then receive the order, pick out the requested items, and deliver them to the customer.

  • How much does Instacart cost?

    Instacart charges a delivery fee starting at $3.99, and there may also be additional service fees depending on the size of the order. Customers can also choose to subscribe to Instacart Express, which offers unlimited free delivery on eligible orders over $35 for a monthly or yearly fee.

  • How long does Instacart take to deliver?

    Delivery times can vary depending on factors such as the location of the customer, the availability of personal shoppers, and the size of the order. Typically, orders can be delivered within a few hours or scheduled for a specific delivery window.

  • What stores does Instacart partner with?

    Instacart partners with a variety of grocery stores, including national chains such as Walmart, Costco, and Kroger, as well as local and regional stores.

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