In recent years, Instagram has emerged as one of the most popular social media platforms in the world, boasting over a billion active users globally. This platform has become an essential tool for businesses and influencers to reach their target audience, with the ability to create engaging content and build a loyal following. Instagram's revenue has also been on the rise, with the company generating over $20 billion in advertising revenue in 2019. As the platform continues to evolve and introduce new features, it's important to understand the latest usage statistics and revenue figures to optimize your marketing strategy. In this blog post, we will delve into the latest Instagram revenue and usage statistics, providing insights into the current state of the platform and what it means for businesses and individuals alike.

Instagram Key Statistics

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  • Instagram has over 1 billion, monthly active users.

  • Over 90% of Instagram users are younger than 35 years old.

  • More than 500 million Instagram accounts use the platform's stories feature every day.

  • Instagram reels are now viewed by over 200 million users daily.

  • The average Instagram user spends around 30 minutes per day on the app.

  • 71% of US businesses use Instagram for marketing purposes.

  • Instagram's advertising revenue is expected to reach $18.16 billion in 2021.

  • The most-followed Instagram account is currently @instagram with over 400 million followers.

  • Instagram influencers with over 100,000 followers can earn up to $1000 per post.

  • The top three most popular content categories on Instagram are travel, food, and fashion.

Instagram Overview

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Launch date 6 October 2010
HQ Menlo Park, California/td>
Business Type Subsidiary
Owner Facebook

Instagram Revenue

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Over the past two years, Instagram has experienced a significant increase in revenue, attributed to the platform's growing user and brand base during the pandemic. It is estimated that the platform generated a revenue of $51.4 billion in 2022.


Instagram annual revenue 2015 to 2022 ($bn)

Year Revenue ($bn)
2015 0.5
2016 1.8
2017 4.1
2018 10.3
2019 19.4
2020 26.8
2021 47.6
2022 51.4

Percentage of Meta Platforms revenue from Instagram

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In 2022, Instagram accounted for 44% of Meta's revenue and is projected to become the leading source of Meta's revenue by 2025, surpassing Facebook.


Facebook revenue from Instagram 2015 to 2022 (%)

Year Percentage of revenue
2015 3.4
2016 5.6
2017 8.5
2018 15.6
2019 27.2
2020 33.8
2021 44

Instagram Users

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As of Q3 2021, Instagram had attained a user base of two billion active users and has since maintained a consistent growth rate. The platform is projected to achieve a milestone of 2.5 billion active users this year.


Instagram annual users 2013 to 2022 (mm)

Date Users (mm)
2013 110
2014 200
2015 370
2016 500
2017 700
2018 1000
2019 1210
2020 1520
2021 1890
2022 2270

Instagram Users By Region

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The Asia-Pacific region accounts for nearly 50% of all Instagram users, with India and Indonesia being among the top five largest markets based on active users.


Instagram Users By Region 2022 (mm)

Region Users (mm)
Asia-Pacific 893
Europe 338
South America 289
North America 222
Middle East 112
Africa 96
Australia 22

Instagram Age Demographics

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While 70% of Instagram users are under the age of 35, the percentage of users over 35 has consistently grown every year since 2018, which is similar to Facebook's trend.


Instagram Age Demographics 2022 (%)

Age Percentage of Users
13-17 7
18-24 30
25-34 33
35-44 16
45-54 8
55-64 4
65+ 65+

Instagram FAQ

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  • How do I create an Instagram account?

    To create an Instagram account, download the app on your mobile device and follow the prompts to sign up using your email address or phone number. You can also sign up using your Facebook account.

  • How do I post a photo or video on Instagram?

    To post a photo or video on Instagram, tap the plus (+) icon at the bottom of the screen, select the photo or video you want to share, and then add a caption and any other desired effects or filters before posting.

  • How do I follow other users on Instagram?

    To follow other users on Instagram, search for their username using the search bar or browse the "Explore" section of the app. Once you find their profile, click the "Follow" button to start seeing their posts in your feed.

  • How do I like and comment on posts on Instagram?

    To like a post on Instagram, simply double-tap the image or tap the heart icon underneath the post. To comment on a post, tap the speech bubble icon underneath the post and type in your comment.

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