In recent years, Instagram has emerged as one of the most popular social media platforms in the world, boasting over a billion active users globally. This platform has become an essential tool for businesses and influencers to reach their target audience, with the ability to create engaging content and build a loyal following. Instagram's revenue has also been on the rise, with the company generating over $20 billion in advertising revenue in 2019. As the platform continues to evolve and introduce new features, it's important to understand the latest usage statistics and revenue figures to optimize your marketing strategy. In this blog post, we will delve into the latest Instagram revenue and usage statistics, providing insights into the current state of the platform and what it means for businesses and individuals alike.

Instagram Key Statistics

Dev Technosys
  • Instagram has over 1 billion, monthly active users.

  • Over 90% of Instagram users are younger than 35 years old.

  • More than 500 million Instagram accounts use the platform's stories feature every day.

  • Instagram reels are now viewed by over 200 million users daily.

  • The average Instagram user spends around 30 minutes per day on the app.

  • 71% of US businesses use Instagram for marketing purposes.

  • Instagram's advertising revenue is expected to reach $18.16 billion in 2021.

  • The most-followed Instagram account is currently @instagram with over 400 million followers.

  • Instagram influencers with over 100,000 followers can earn up to $1000 per post.

  • The top three most popular content categories on Instagram are travel, food, and fashion.

Instagram Overview

Dev Technosys
Launch date 6 October 2010
HQ Menlo Park, California/td>
Business Type Subsidiary
Owner Facebook

Instagram Revenue

Dev Technosys

Over the past two years, Instagram has experienced a significant increase in revenue, attributed to the platform's growing user and brand base during the pandemic. It is estimated that the platform generated a revenue of $51.4 billion in 2022.


Instagram annual revenue 2015 to 2022 ($bn)

Year Revenue ($bn)
2015 0.5
2016 1.8
2017 4.1
2018 10.3
2019 19.4
2020 26.8
2021 47.6
2022 51.4

Percentage of Meta Platforms revenue from Instagram

Dev Technosys

In 2022, Instagram accounted for 44% of Meta's revenue and is projected to become the leading source of Meta's revenue by 2025, surpassing Facebook.


Facebook revenue from Instagram 2015 to 2022 (%)

Year Percentage of revenue
2015 3.4
2016 5.6
2017 8.5
2018 15.6
2019 27.2
2020 33.8
2021 44

Instagram Users

Dev Technosys

As of Q3 2021, Instagram had attained a user base of two billion active users and has since maintained a consistent growth rate. The platform is projected to achieve a milestone of 2.5 billion active users this year.


Instagram annual users 2013 to 2022 (mm)

Date Users (mm)
2013 110
2014 200
2015 370
2016 500
2017 700
2018 1000
2019 1210
2020 1520
2021 1890
2022 2270

Instagram Users By Region

Dev Technosys

The Asia-Pacific region accounts for nearly 50% of all Instagram users, with India and Indonesia being among the top five largest markets based on active users.


Instagram Users By Region 2022 (mm)

Region Users (mm)
Asia-Pacific 893
Europe 338
South America 289
North America 222
Middle East 112
Africa 96
Australia 22

Instagram Age Demographics

Dev Technosys

While 70% of Instagram users are under the age of 35, the percentage of users over 35 has consistently grown every year since 2018, which is similar to Facebook's trend.


Instagram Age Demographics 2022 (%)

Age Percentage of Users
13-17 7
18-24 30
25-34 33
35-44 16
45-54 8
55-64 4
65+ 65+

Instagram FAQ

Dev Technosys
  • How do I create an Instagram account?

    To create an Instagram account, download the app on your mobile device and follow the prompts to sign up using your email address or phone number. You can also sign up using your Facebook account.

  • How do I post a photo or video on Instagram?

    To post a photo or video on Instagram, tap the plus (+) icon at the bottom of the screen, select the photo or video you want to share, and then add a caption and any other desired effects or filters before posting.

  • How do I follow other users on Instagram?

    To follow other users on Instagram, search for their username using the search bar or browse the "Explore" section of the app. Once you find their profile, click the "Follow" button to start seeing their posts in your feed.

  • How do I like and comment on posts on Instagram?

    To like a post on Instagram, simply double-tap the image or tap the heart icon underneath the post. To comment on a post, tap the speech bubble icon underneath the post and type in your comment.

Our Sneak Peak into the Tech-World!

Get Exciting Updates About Latest Technologies, Development Tips, & Trending Solutions Via Our Blogs

View all blogs
How To Develop an App Like BBC News?

How To Develop an App Like BBC News?

Like any other online gaming, NFT games are gaining huge popularity. The top NFT games play-to-earn have already won the hearts of game lovers,...

Learn more Dev Technosys
Features and cost to Make Real Estate App Like Redfin

Features and cost to Make Real Estate App Like Redfin

In this dynamic landscape, Redfin has emerged as a trailblazer, revolutionizing the industry with its cutting-edge app. Are you a computer enthusiast or ambitious entrepreneur...

Learn moreDev Technosys
Features and Cost To Develop a Job Portal Apps Like Indeed

Features and Cost To Develop a Job Portal Apps Like Indeed

In today’s competitive job market, online platforms have become invaluable tools for job seekers and employers. Indeed, stands tall among the prominent names...

Learn more Dev Technosys

Harness the Power of Technologies to Drive Business Growth in No Time!

Hire dedicated developers & shape your business journey with our top-rated website & mobile app development services.

CTA
Honour

Awards & Recognition

Locations

Our Offices

Dev Technosys

United States of America

Dev Technosys LLC
5668 e 61st street ste 2000 #360 commerce, california 90040, USA

+1 415-992-5493
Dev Technosys

United Kingdom

60 st martins lane, covent garden wc2n 4js, London

+44 20 8638 7669
Dev Technosys

United Arab Emirates

DIP 1 - C.E.O Building - Office 613
Dubai, 500001

+1 415-992-5493