Netflix is a popular streaming service that has revolutionized the way we consume television and movies. Founded in 1997, the company started as a DVD-by-mail service before transitioning to an online streaming platform in 2007. Today, Netflix has over 200 million subscribers in more than 190 countries worldwide, making it one of the most widely used streaming services available.

In this blog, we will delve into the revenue and usage statistics of Netflix, examining the company's financial performance, subscriber growth, and user behavior over the years. We will explore how the company has managed to maintain its position as a leader in the streaming industry and what strategies it has employed to stay ahead of its competitors. Through our analysis, we will gain insights into the factors that have contributed to Netflix's success and what the future might hold for this innovative company.

Netflix Key Statistics

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  • Netflix was founded in 1997 in California and began as a DVD-by-mail service before transitioning to a streaming platform in 2007.

  • As of January 2021, Netflix has over 208 million subscribers in over 190 countries, making it the world's largest streaming service.

  • In 2020, Netflix reported revenue of $24.99 billion, with a net income of $2.76 billion.

  • The company invests heavily in producing original content, with a reported $17.3 billion spent on content in 2020 alone.

  • Netflix's most-watched original series as of 2021 include Bridgerton, The Witcher, Stranger Things, and The Crown.

  • The most-watched movie on Netflix as of 2021 is Extraction, starring Chris Hemsworth.

  • In terms of regional popularity, Netflix has the highest penetration rate in the US, where 59% of households have a subscription as of 2021.

  • As of 2021, Netflix employs over 12,000 people across its various offices and production facilities.

  • Netflix also operates a content delivery network (CDN) called Open Connect, which helps improve streaming quality and reduce costs.

  • In addition to its streaming service, Netflix also offers DVD rentals through its website in the US.

Netflix Overview

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Launch date 29 August 1997, 15 January 2007 (streaming service launch)
HQ Los Gatos, California
Founders Reed Hastings (co-CEO, founder), Ted Sarandos (co-CEO, chief content officer), Greg Peters (COO, CPO)
Industry Video streaming
Business Type Public (NASDAQ: NFLX)

Netflix Revenue

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In 2022, Netflix earned a total revenue of $31.6 billion, which was 6.7% higher than the previous year. However, during Q4 2022, the company experienced its first quarterly decline in revenue.

Netflix annual revenue 2011 to 2021 ($bn)

Year Revenue ($bn)
2011 3.1
2012 3.5
2013 4.3
2014 5.4
2015 6.7
2016 8.8
2017 11.6
2018 15.7
2019 20.1
2020 24.9
2021 29.6
2022 31.6

Netflix Revenue By Region

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The US & Canadian market was the primary source of revenue and usage for Netflix, accounting for 44% of the company's total earnings.

Netflix annual revenue by region 2018 to 2021 ($bn)

Year US & Canada EMEA Latin America Asia-Pacific
2018 8.28 3.95 2.22 0.94
2019 10.05 5.54 2.78 1.46
2020 11.45 7.77 3.13 2.37
2021 12.97 9.69 3.57 3.26
2022 14.08 9.74 4.06 3.57

Netflix ARPU By Region

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In the US & Canada, Netflix earns $15.86 per user, compared to Latin America's $8.48 ARPU in 2022.

Netflix annual ARPU by region 2018 to 2021 ($bn)

Year US & Canada EMEA Latin America Asia-Pacific
2018 11.28 10.20 7.53 9.19
2019 13.22 10.51 8.18 9.07
2020 13.51 11.05 7.12 9.32
2021 14.78 11.64 8.14 9.26
2022 15.86 10.99 8.48 8.5

Netflix Profit

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In 2022, Netflix's net profit of $4.4 billion declined for the first time since 2012.

Netflix annual net income/loss ($mm)

Date Net Income/Loss ($mm)
2011 225
2012 17
2013 112
2014 266
2015 122
2016 188
2017 560
2018 1211
2019 1867
2020 2761
2021 5116
2022 4491

Netflix FAQ

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  • What is Netflix?

    Netflix is a streaming service that allows subscribers to watch a wide variety of TV shows, movies, documentaries, and more on their computers, smartphones, tablets, and TVs.

  • How does Netflix work?

    To use Netflix, you must first sign up for a subscription. Once you have a subscription, you can log in to your account on the Netflix website or mobile app and start browsing the available titles. You can search for specific titles or browse by category, such as "TV Shows," "Movies," or "Documentaries." When you find something you want to watch, simply click on it to start streaming.

  • What devices can I use to watch Netflix?

    You can watch Netflix on a variety of devices, including computers, smartphones, tablets, and smart TVs. You can also watch on game consoles, streaming devices like Roku or Amazon Fire TV, and Blu-ray players. To watch on a TV, you may need to connect your device to your TV using an HDMI cable or other connection.

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