Shein is a global fashion e-commerce platform that has gained immense popularity in recent years. With a vast collection of trendy clothing, accessories, and beauty products, Shein has become a go-to destination for fashion enthusiasts around the world. In this blog, we will delve into the revenue and usage statistics of Shein, exploring its growth trajectory, user demographics, and market positioning. We will look at how Shein has managed to establish itself as a leading player in the highly competitive fashion industry and what strategies it has employed to attract and retain customers. By analyzing the key metrics and trends, we aim to provide a comprehensive overview of the Shein phenomenon and its impact on the fashion retail landscape.

Shein Key Statistics

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  • Shein is an online fast-fashion retailer based in China that was founded in 2008.

  • As of 2021, Shein has over 100 million registered users and ships to over 220 countries and regions worldwide.

  • Shein offers a wide range of affordable clothing, accessories, and beauty products for women, men, and kids.

  • According to SimilarWeb, Shein is the 17th most visited website in the world as of April 2023.

  • Shein's revenue for 2020 was $10 billion, up from $5 billion in 2019.

  • Shein has over 20,000 employees and operates over 10 warehouses and fulfillment centers around the world.

  • Shein has faced criticism for its fast-fashion business model, labor practices, and environmental impact.

  • In September 2021, Shein was temporarily banned from operating in India by the country's customs officials for allegedly evading taxes.

  • Shein is known for its social media marketing strategy, which involves collaborating with influencers and promoting user-generated content.

Shein Overview

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Launch date March 2008
HQ Nanjing, China
Founders Chris Xu (founder, CEO), Quist Huang (director, employee experience)
Business Type Private
Industry Shopping

Shein Revenue

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Shein experienced a significant surge in growth in the last couple of years, with its revenue rising by 398 percent between 2019 and 2021.


Shein annual revenue 2016 to 2022 ($bn)

Year Revenue ($bn)
2016 0.61
2017 1.55
2018 1.99
2019 3.15
2020 9.81
2021 15.7
2022 30

Shein Users

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Initially, Shein's growth was mainly driven by India and Saudi Arabia, but over the last two years, Brazil, Mexico, and the U.S. have emerged as their most significant markets.


Shein annual users 2017 to 2022 (mm)

Year Users (mm)
2017 2.8
2018 4.8
2019 5.6
2020 15.5
2021 43.7
2022 74.7

Shein US users

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In terms of revenue, the U.S. is Shein's most significant market, while Brazil takes the lead in terms of total usage.


Shein annual users in the United States 2017 to 2022 (mm)

Year Users (mm)
2017 0.49
2018 0.67
2019 1.12
2020 2.8
2021 7.5
2022 13.7

Shein Downloads

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In 2021, Shein ranked as the third most popular shopping app based on download numbers, trailing behind Shopee and Meesho.


Shein annual downloads 2018 to 2022 (mm)

Year Downloads (mm)
2018 0.67
2019 1.12
2020 2.8
2021 7.5
2022 13.7

Shein Valuation

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Shein secured the third spot among the most downloaded shopping apps of 2021, following Shopee and Meesho.


Shein valuation 2019 to 2022 ($bn)

Year Valuation ($bn)
2019 5
2020 15
2021 47
2022 100
2023 64

Shein FAQ

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  • How many products does Shein offer?

    Shein offers over 1 million products on its website, including clothing, shoes, bags, jewelry, and beauty products.

  • How popular is Shein?

    Shein is one of the fastest-growing e-commerce companies in the world, with over 100 million registered users in over 220 countries and regions.

  • What is the revenue of Shein?

    Shein's revenue is not publicly disclosed, but it is estimated to be in the billions of dollars.

  • How does Shein keep its prices low?

    Shein keeps its prices low by sourcing its products directly from manufacturers and using a fast-fashion model that allows it to quickly produce and sell trendy clothing at a low cost.

  • Is Shein sustainable?

    Shein has faced criticism for its environmental and labor practices, with some accusing the company of contributing to fast fashion and exploiting workers in its supply chain. However, Shein has also taken steps to improve its sustainability, such as launching a recycling program and partnering with sustainable fashion brands.

  • How does Shein ship its products?

    Shein ships its products using a variety of shipping methods, including standard shipping, express shipping, and expedited shipping. The shipping cost and delivery time depend on the shipping method selected and the destination country.

  • Does Shein have a mobile app?

    Yes, Shein has a mobile app that is available for download on both iOS and Android devices. The app allows users to browse and purchase products, track their orders, and receive exclusive discounts and promotions.

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