In the bustling realm of fitness and exercise apps, one platform has emerged as a beacon for athletes, fitness enthusiasts, and adventure-seekers alike: Strava. With its captivating blend of social connectivity, performance tracking, and route exploration, Strava has captured the attention of millions around the globe. But just how impactful is this digital fitness companion? In this captivating journey, we delve into the depths of Strava's revenue and usage statistics, unearthing fascinating insights that paint a vivid portrait of its prowess. From jaw-dropping financial figures to staggering user engagement metrics, we unravel the hidden gems that make Strava a powerhouse in the fitness tech industry. So fasten your seatbelts and join us as we embark on an exhilarating exploration of Strava's phenomenal success story.

Strava Key Statistics

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  • In 2021, Strava's revenue reached $167 million, marking a significant 70% growth compared to the previous year.

  • By January 2022, Strava boasted an impressive user base of 95 million active users, with an additional two million users joining every month.

  • Throughout the year 2021, nearly two billion activities were successfully recorded on Strava's platform.

  • Additionally, as of December 2020, Strava's valuation stood at $1.5 billion.

Strava Overview

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Launch date July 2009
HQ San Francisco, California
People Michael Hovarth (co-founder, CEO), Mark Gainey (co-founder, Chairman)
Business Type Private
License Proprietary
Industry Fitness

Strava Revenue

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  • In 2021, Strava achieved a record-breaking annual revenue of $167 million, marking a remarkable year-on-year growth of 60%.

  • This impressive increase represents the highest percentage growth ever recorded by the company in a single year.

Strava Annual Revenue 2017 to 2021 ($mm)

Year Users (mm)
2017 34
2018 45
2019 60
2020 98
2021 167

Strava Users

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With 95 million active users, Strava experienced a notable 25% surge compared to the previous year, highlighting substantial growth in its user base.


Strava Annual Users 2016 to 2022 (mm)

Year Users (mm)
2016 20
2017 28
2018 36
2019 42
2020 55
2021 76
2022 95

Strava Valuation

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In a funding round led by Sequoia Capital and TCV, Strava attained a valuation of $1.5 billion in 2020, marking its most recent recorded valuation.


Strava Valuation 2019 to 2020 ($bn)


Year Valuation ($bn)
2019 0.3
2020 1.5

Strava Activities

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In 2021, the number of activities published on Strava reached an impressive 1.8 billion, reflecting a substantial 63% growth compared to the previous year, showcasing a significant increase in user engagement on the platform.


Strava Annual Activities Published 2018 to 2021 (bn)

Year Activities (bn)
2018 0.6
2019 0.8
2020 1.1
2021 1.8

Strava Kilometers

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In addition to other metrics, Strava tracks and reports the total distance covered by its users annually. In 2021, this figure exceeded an impressive 32.1 billion kilometers, showcasing the immense distance collectively achieved by Strava's user community throughout the year.


Strava Annual Kilometers Covered 2016 to 2021 (bn)

Year Kilometres (bn)
2016 2.7
2017 5.5
2018 10.7
2019 11.2
2020 17.1
2021 32.1

Strava Connected Devices

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Strava is compatible with a wide range of connected devices, including smartwatches and fitness trackers, offering users the flexibility of choice. With over 400 supported devices, Strava ensures seamless tracking and synchronization of fitness data from various wearable technologies.


Strava Connected Devices 2016 to 2020

Year Connected devices
2016 200
2018 300
2020 400

FAQ

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  • What is Strava's Revenue?

    Strava had not publicly disclosed its revenue. For the most up-to-date information, it is recommended to refer to Strava's official statements or financial reports.

  • How Many Users Does Strava Have?

    Strava had over 85 million registered users worldwide. However, the current user count may have changed since then.

  • Is Strava a Free App?

    Strava offers both free and paid subscription options. The free version provides basic features, while the paid subscription, called Strava Summit, offers additional features and advanced analytics.

  • What Are The Main Features of Strava?

    Strava allows users to track and analyze their athletic activities such as running, cycling, and swimming. It offers features like GPS tracking, segment leaderboards, social networking, training plans, and challenges.

  • How Does Strava Make Money?

    Strava generates revenue through its premium subscription service, Strava Summit, which offers enhanced features and analytics to its users. Additionally, the company has partnered with various brands for sponsored challenges and advertising opportunities.

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