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In 2022, Twitch generated approximately $2.8 billion in revenue, with an average of 2.58 million concurrent viewers.
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The platform saw 7.6 million users streaming at least once a month, and a staggering 22.4 billion hours of content were consumed during that year.
Twitch Revenue and Usage Statistics
In this blog, we embark on an exhilarating journey into the realm of Twitch revenue and usage statistics, unravelling the secrets behind this captivating platform that has taken the streaming landscape by storm.
Prepare to be enthralled as we delve into the fascinating numbers that lie at the core of Twitch's success. From eye-opening revenue figures to mind-boggling usage statistics, we'll uncover the pulse of this vibrant ecosystem, where streamers and viewers unite in a symphony of live entertainment.
Join us as we explore the dynamic landscape of Twitch, peering into the minds of its dedicated users and unveiling the lucrative opportunities it presents. From the growth of gaming communities to the rise of emerging content genres, our journey will shed light on the ever-evolving tapestry of Twitch's revenue and usage, unveiling a world where passion, creativity, and innovation reign supreme. So fasten your seatbelts, dear readers, and get ready to embark on an adventure like no other.
Twitch Key Statistics
Twitch Overview
| Launch date | 6 June 2011 |
| HQ | San Francisco, California |
| People | Emmett Shear (CEO, co-founder), Doug Scott (CMO), Justin Kan (co-founder) |
| Business Type | Subsidiary |
| Owner | Amazon |
| Industry | Video live streaming |
Twitch Revenue
In 2022, Twitch's revenue amounted to around $2.8 billion.
Twitch Annual Revenue 2016 t0 2022 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2016 | 275 |
| 2017 | 300 |
| 2018 | 880 |
| 2019 | 1230 |
| 2020 | 1890 |
| 2021 | 2675 |
| 2021 | 2800 |
Twitch Users
Twitch had an average of 2.58 million concurrent viewers in 2022, a 6% decrease in 2021.
Twitch Annual Average Concurrent Viewers 2015 To 2022 (Mm)
| Year | Concurrent viewers (mm) |
|---|---|
| 2015 | 0.53 |
| 2016 | 0.61 |
| 2017 | 0.74 |
| 2018 | 1.07 |
| 2019 | 1.26 |
| 2020 | 2.12 |
| 2021 | 2.78 |
| 2022 | 22.58 |
Twitch Streamers
An estimated 7.6 million Twitch accounts streamed content at least once per month in 2022.
Twitch Annual Monthly Streamers 2015 To 2022 (Mm)
| Year | Streamers (mm) |
|---|---|
| 2015 | 1.7 |
| 2016 | 1.8 |
| 2017 | 2 |
| 2018 | 3.3 |
| 2019 | 3.6 |
| 2020 | 6.9 |
| 2021 | 9 |
| 2022 | 7.6 |
Twitch Hours Watched
In 2022, viewers consumed a total of 22.4 billion hours of content on Twitch, representing a 6% decline compared to the previous year (2021).
Twitch Annual Hours Watched 2012 To 2022 (Mm)
| Year | Hours watched (bn) |
|---|---|
| 2012 | 0.2 |
| 2013 | 1.7 |
| 2014 | 2.9 |
| 2015 | 4.7 |
| 2016 | 5.2 |
| 2017 | 6.5 |
| 2018 | 9.3 |
| 2019 | 11 |
| 2020 | 18.6 |
| 2021 | 22.8 |
| 2022 | 22.4 |
Twitch Age Demographics
More than two-thirds of Twitch users, specifically over 66%, fall under the age of 35. Conversely, only 3% of the viewers on the platform are aged 55 or older.
Twitch Age Demographics 2022 (%)
| Age | Percentage of users |
|---|---|
| 16-24 | 41 |
| 25-34 | 32 |
| 35-44 | 17 |
| 45-54 | 7 |
| 55+ | 3 |
Twitch Gender Demographics
Although Twitch has traditionally had a predominantly male audience, there has been a noticeable reduction in the gender gap over the past few years.
Twitch Gender Demographics 2022 (%)
| Gender | Percentage of users |
|---|---|
| Female | 35 |
| Male | 65 |
| 35-44 | 17 |
Twitch FAQ
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How does Twitch generate revenue?
Twitch generates revenue primarily through advertising, subscriptions, and the Twitch Partner and Affiliate programs, which allow content creators to earn money through donations, channel subscriptions, and ad revenue sharing.
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What are Twitch's usage statistics?
Twitch had over 30 million daily active users, with an average of 1.5 million broadcasters streaming content each month.
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How much money can Twitch streamers make?
The income of Twitch streamers varies greatly depending on factors such as the size of their audience, the number of subscribers, and sponsorships. While some streamers earn a substantial income, the majority make modest amounts or may not earn any money at all.
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Can you monetize your Twitch channel?
Yes, Twitch allows content creators to monetize their channels through various means. They can earn money from subscriptions, ad revenue, donations, sponsorships, and merchandise sales.
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How much does it cost to advertise on Twitch?
The price for Twitch advertising can change depending on the ad format, targeting possibilities, and length. With pricing that can range from a few dollars per thousand impressions to more significant investments for larger campaigns, Twitch offers a variety of advertising alternatives, including display advertisements, video ads, and sponsored content.
