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The lingerie market is booming, but traditional brick-and-mortar stores often fall short. Limited selections, awkward fitting room experiences, and a general sense of discomfort can leave customers frustrated. This presents a golden opportunity for businesses to build a lingerie shopping app.

But developing a women’s lingerie shopping app is not just about selling lingeries, it is also about making shopping fun and easy for women. Studies shows that the lingerie store market around the world was worth about $42 billion in 2020, and it was expected to be worth $78.66 billion in 2027.

Thus, if you want to be the next leader in the lingerie industry, it is crucial to explore what makes Lingerie so enticing and how you can integrate similar features into your solution.

In this blog, we will discuss the highly effective lingerie shopping app development process. It will cover everything from features, costs to monetization strategies and build something that competes with leaders.

So, let’s begin!

What is Lingerie Shopping App?

Lingerie shopping app is an application that allows users to buy their innerwears like panties, bras, briefs etc. from an online store. Users can easily search, select and purchase their favorite lingeries in one tap.

Additionally, it provides a convenient and private shopping experience with multiple features like wide product range, size guide and fit recommendations.

Some popular lingerie store apps offer seamless navigation, secure payments and customer reviews to help buyers in making the right choice.

Thus, if you are fascinated with the underwear shopping app idea and want to start an online lingerie shop, then you must consult with an Android app development services provider.

Lingerie Shopping Market: Some Key Facts You Can’t Ignore

The lingerie store market around the world was worth about $42 billion in 2020, and it was expected to be worth $78.66 billion in 2027.
European brands will have the biggest share of the market because more people want high-end brands. (Business research insights)
By 2032, the lingerie market is expected to be worth $148.39 billion, up from $95.24 billion in 2024. This is an increase of 5.7% per year from 2025 to 2032. (Skyquestt)
Based on Product Type, Briefs had the biggest share of the world market from 2023 to 2030. (Vantage market research)

Source: Statista

The lingerie market in the UK is expected to reach 208.29 million pieces by 2028! (Caroline Randell)
The nightwear and lingerie market around the world made US$17.85bn in 2025.
Market predictions say that this area will grow at a rate of 2.73 percent per year (CAGR 2025–2029).

How To Develop A Lingerie Shopping App?

Do you have an idea about how to create a lingerie shopping app? Below are the major steps you must know about the process to make a lingerie shopping app with unique ecommerce shopping app features.

1. Conduct Market Research

Do a little research on the lingerie market to find out what customers want. You need to know who you are trying to reach, like women looking for daily inner clothes, high-end lingerie, or clothes in specific sizes.

Also, look at what your competitors are doing to see what features they have and what gaps you can fill. You should choose important features like product groups, size guides, virtual try-ons, safe payment methods, and customer reviews.

Finally, make a list of your technology needs, budget, and time frame before going forward with ecommerce app development solution.

Who will be your target audience?
How do you conduct a market research?
What are some of the issues the users of mobile apps face?

2. Know Your Competitor Apps

When you build a lingerie shopping app, it is vital to look at other popular apps in the same category. By looking at the best innerwear shopping apps, you can learn about their pros and cons.

A lot of popular undergarment apps and websites like Lovehoney also sell products like adult toys. So, you can also build an online adult store that sells adult toys by consulting with an adult toy website development company.

But knowing how your rivals set their prices, how they get users to interact with their apps or websites, and what their loyalty programs are can help you make it stand out in the market and give users a better experience.

Who are your rival applications?
Who is the direct user of the app that you plan to build?
Is SWOT a competitive analysis?

3. Create a Feature List

After doing a lot of study, the next step is to figure out what the app’s main features will be. An app for shopping lingerie needs to have an easy-to-use UI/UX design, clear product categories, high-quality pictures, and in-depth product details.

Besides, essential features like AI-based size suggestions, virtual try-ons, safe payment methods, and order tracking improve the user experience.

Other must-have features are wishlists, customer reviews, and push alerts for sales and new items. Making a list of features helps keep the development process organized and gives you an edge in the market.

How to choose the best features for a Lingerie store app?
What basic features do I need to add?
What advanced features do I need to integrate?

4. Design User Interface

Your lingerie app design should look good, be simple to use, and be designed for mobile users. Make a layout for women’s lingerie shopping app development clone that is easy and elegant, with good pictures and clear text. New goods, deals, and best-selling items should be shown on the home screen.

With size, color, and style options, shopping should be easy. Add an in-depth size guide and maybe even an AI-powered size recommendation tool with the help of a mobile app development services provider to help customers find the right fit.

How do people use shopping apps?
What makes shopping cart abandonment at the checkout?
Do I make simple user interface?

5. Develop a Lingerie Shopping App

Coding and bringing the idea come to life is the main part of development. Choose a good platform, like iOS, Android, or both. The backend will handle transactions and data, and the frontend will be what users see and communicate with.

Additionally, the marketplace development company will develop hybrid app if you are ready to invest huge amount. But if you do not have a lot of money, you can use the drag-and-drop interface and lingerie app builder that do not require you to code to create apps quickly and easily.

Do I plan and add the multiple payment gateway that suits my app?
Do I build a native app or cross-platform?
Is building hybrid app expensive?

6. Test Your App

Before you release the ecommerce shopping app, make sure it works perfectly by testing it carefully. Look for bugs, slow opening times, and problems with how the site works. Let a small group of people test the undergarment app and give you comments as part of beta testing.

Their feedback can help you make changes for the better, like making the checkout process better or the search tool better. The objective is to make a nightwear shopping app that works well and is fun to use.

How do you test your undergarment app?
How do I find people to test my app?
What APIs do I integrate?

7. Launch and Promote

Once testing is done, launch an undergarment app in app stores with interesting text and nice pictures. It is important to promote your fashion ecommerce website development on social media, with influencers, and through relationships with lingerie brands if you want to reach people all over the world.

Besides, you can also offer discounts or special deals to users who download early to get more individuals to do so. Finally, do not forget to keep the ecommerce app or website up to date by adding new features and listening to customer comments based on patterns and how people use the app.

On which platform do I launch my app?
Do I launch on both the Play Store and App Store?
Is app maintenance necessary?

Must-have Features To Add in Lingerie Shopping App Development

When you create a lingerie shopping app, it requires a perfect balance of privacy, convenience, and personalization. Your target customers should feel comfortable while searching for innerwears online. Thus, an iOS app development company has listed down some of the must-have features every Lingerie store app must have.

Simple User Registration

Users should quickly register by using their email address, phone number, or social media accounts. When you build a lace and lingerie app, the login process should be easy for customers to start shopping immediately. Adding options like biometric login and OTP verification makes security better.

Smart Size Guide & Virtual Fitting

One of the difficult aspects of shopping for lingerie is picking out the right size. Users can find the right size with the help of an in-depth size guide, measurement tips, and AI-powered virtual fitting features in the lingerie shopping app development solution. This gets rid of the need for returns and makes customers happier.

Custom Product Recommendations

An AI-powered recommendations feature can help users in suggesting lingerie based on past purchases and browsing history. You can also build a custom lingerie shopping website with the help of a custom web development company. It makes shopping easier for users by showing them styles they are likely to love.

Secure Shopping Experience

When users are shopping for lingerie, privacy is important in the lingerie ecommerce app. The Lingerie shopping platform development should let them browse privately, offer discreet packaging, and let them hide buy information from order history if they want to. Users should be able to shop without worrying about their privacy.

360° Product View

Before they buy something, customers want to see all the details in a lace and lingerie app. Adding high-resolution pictures, zoom-in options, and 360-degree views of the products helps them get a better look at the fabric, fit, and design. There are also lingerie shopping platforms that let you watch sample videos of items before you buy them.

Multiple Payment Options

A lingerie marketplace platform development should let users pay in a number of ways, such as with credit or bank cards, digital wallets like Google Pay, BNPL options, and even cash on delivery. These payment gateways give those who want to pay in different ways more options.

Wishlist & Save for Later

Customers may want to look around and save things to buy later in a bra and panty app. They can save their favorite items to a wishlist and keep track of other things they might want to buy later with a save-for-later option.

Subscription & Membership

Customers may stay loyal if you offer a membership program with special deals, early access to sales, or lingerie subscription boxes. As part of a subscription-based service, customers can also get lingerie delivered every month based on their tastes.

Fast Delivery with Tracking

Giving customers more service choices in your bra and panty shopping app development, like standard, express, or same-day delivery, makes the experience better. Customers should also be able to watch their orders in real-time to see where they are in the delivery process. To protect privacy, packaging should be plain.

Customer Support & Easy Returns

Users can get help at any time with a customer service system that works well with chat, email, and the phone. Customers can easily return or exchange items if they do not fit or meet their standards with a return policy that does not cause them any trouble.

Top 5 Lingerie Shopping Apps in the Market

If you are thinking to build a lingerie shopping application for your business, then you must research the competitor apps. It will assist you in understanding their USP and help you stand out in the market. Here are the most best lingerie shopping apps that you must take a look:

Best Lingerie Shopping App Alternatives	Available Platform	Downloads	Ratings
Victoria’s Secret MENA	Android \| iOS	500K+	4.1
Zivame	Android \| iOS	100M+	4.0
Clovia	Android \| iOS	10M+	3.8
Adore Me	Android \| iOS	1M+	4.5
ASOS	Android \| iOS	10M+	4.0

How Much Does It Cost To Build A Lingerie Shopping App?

The average cost to develop a lingerie shopping application can range between $10,000 – $25,000. However, the lingerie eCommerce app development cost can fluctuate depending on how functional and customized application you want.

In simple words, your business requirements can affect the total cost to build a lingerie shopping app. So, it is recommended to build a cross-platform app that can optimize your lingerie shopping clone app development cost.

Here is the below table that depicts the cost as per the lingerie boutique app complexity.

App Complexity	Estimated Costs	Estimated Time
Simple Sleepwear and Lingerie App	$10000 – $15000	2-4 months
Medium Sleepwear and Lingerie App	$15000 – $20000	4-6 months
Complex Sleepwear and Lingerie App	$25000+	8+ months

Note: These are just the ballpark estimation. To know the actual cost to develop a lingerie shopping app, it is best to consult with a mobile app development company. Besides, the below formula will assist you in calculating the cost to build women’s lingerie app.

Total Lingerie Shopping App Development Cost = Developers Rate * Development Time

Now that you know the cost, it is time to discuss about the key factors that might play a major role in influencing the overall lingerie shopping mobile app development cost.

Factors Affecting the Lingerie Shopping App Development Cost

If you’re planning to develop a women’s innerwear app, it’s important to understand what impacts the cost. The total expense depends on various factors, from design complexity to app features. Here are five key factors that influence the cost of building an intimate apparel shopping app.

1. App Complexity

The cost to create a lingerie shopping app is largely determined by how complicated the app is. A simple website for shopping for lingerie for women can lower the cost to develop an e-commerce website, while a complicated website for shopping for lingerie for women can raise the cost of development.

Changing things about the application or website can make the price go up. Among these are original designs, virtual try-ons, AI-based personalized suggestions, and other unique features.

Complexity of Application	Estimated Costs
Basic Lingerie Shopping App	$10000 – $15000
Medium Lingerie Shopping App	$15000 – $20000
Complex Lingerie Shopping App	$20000 – $25000+

2. Features & Functionality

It costs more to develop an app similar to a lingerie shopping app with more features. A simple, intimate apparel shopping app with just a few product lists. A checkout button will be less expensive than one with more advanced features like virtual try-on, AI-based suggestions, or a chatbot for customer service.

The price will go up if you want features like live chat, more than one way to pay, or personalized ideas. This is because these marketplace app developments take more time and work to build.

App Features	Estimated Costs
Virtual Try-On	$2500 – $3000
AI-based Recommendations	$2000 – $3500
Chatbot	$1500 – $2000
Live Chat	$1000 – $1500
Payment Gateways	$1500 – $2500
Personalized Suggestions	$800 – $1200

3. Platform Type

The cost depends a lot on the platform you pick. The lingerie marketplace app development costs less to build a lingerie store app if you only make it for Android or iOS.

But it will cost more as developers have to write code and test it for two different systems if you want a cross-platform app that works on both. It can be cheaper to use a cross-platform development solution instead of developing lingerie shopping app alternatives for each platform.

Platform Type	Estimated Costs
Native ReelShort-like Apps	$10,000 – $25,000
Hybrid ReelShort-like Apps	$15,000 – $27,000
Cross-platform ReelShort like Apps	$8,000 – $20,000

4. Application Design

A well-designed app is necessary for women’s innerwear app development as it is a personal and visual experience. It will cost less for a design that is easy and to the point but more for one that is highly customized and has animations, high-quality images, and interactive parts.

However, it can be cost-efficient to build an ecommerce website for lingerie shopping. Making sure the user experience is smooth and appealing is important for attracting customers, but the website development cost will be more.

Design Level	Estimated Cost Range
Simple UI/UX Design	$2000 to $3500
Medium UI/UX Design	$4,000 to $5500
Advanced UI/UX Design	$6,000+

5. App Maintenance

Developing an online app similar to a lingerie shopping app is only the beginning. Regular maintenance is needed to add new features, fix bugs, and make the protection better. This adds to the long-term cost. If you want your app to follow the latest trends and security rules, you will need to set aside money for ongoing help and lingerie app development.

Maintenance and Updates	Estimated Cost
Bug fixes and performance optimization	$1,000 – $2500 per month
Security updates and vulnerability patching	$500 – $2,000 per month
Server and infrastructure maintenance	$500 – $1000 per month
New feature development and updates	$1,000 – $2500+ per month

How To Monetize Your Lingerie Shopping Application?

Once you know the lingerie shopping clone app development cost, now what? Well, it is time to look for monetization methods that you can leverage to earn revenue. So, let’s take a glance at the most popular revenue streams for a better return on investment.

1. Selling Lingerie and Accessories

The most popular and direct method to earn money is when you sell lingerie online and other products like adult toys through the mobile application or website. You can just join hands with popular brands for selling adult toys or have your own adult toy website development solution.

Apart from this, you can simply offer discounts, bundle deals and seasonal sales that may grab your target audience’s eyes and boost sales.

2. In-App Advertisements

One of the most effective way to earn huge revenue is to collaborate with lingerie brands or beauty and wellness firms through ads or sponsored content.

It will be best to display targeted ads within the on demand lingerie shopping app development solution. You can also feature exclusive collections from partner brands that can be great source of revenue generation.

3. Subscription Plans

The next factor is subscription model for your lingerie app development. You can provide different subscription plans where users have an option to purchase either monthly or yearly plan for exclusive benefits.

Besides, you can provide a preemium plan for buying adult toys or other items for adult within the website by consulting with an adult website development company.

Users will get benefits like early access to new collections or special discounts and free shipping. Besides, you can provide a VIP membership that can improve customer loyalty and generate a steady income through lingerie shopping app alternatives.

4. Influencer Partnerships

Lastly, you can partner with influencers and fashion bloggers who can promote lingerie through lingerie shopping app replicas.

When users purchase lingerie, beachwear, or inner wears through their referral links, they can easily earn a commission. This method will assist you in grabbing more customers while generating extra income through partnerships.

Ready to Create a Lingerie Shopping App?

The lingerie industry is growing at a rapid pace. Businesses in the lingerie industry should grab this opportunity by creating an app for women. If you are planning to build a lingerie shopping app, you should follow the steps mentioned above.

Just plan your niche, store type, and business model before going further. You should think about the features and understand the revenue streams to boost online visibility.

For better outcomes, you should find a reputable ecommerce app development company like Dev Technosys. Our experts will contact you to understand the project requirements and plan the on demand lingerie shopping app development solution.

FAQs

Q1. How Long Will It Take to Make a Lingerie Shopping App?

The estimated time to develop an app to sell lingerie online can be between 2 – 6 months. But this is not the actual time, as it depends on factors like app complexity, features, platform choice, etc.

Q2. How Much Does it Cost to Build a Women’s Lingerie Online App?

The cost to make a lingerie shopping application for women can be around $10000 – $25000. But it can increase based on the complexity of your project requirements. So, it is advisable to consult with a lingerie shopping app development company.