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“Failing to Plan is Planning to Fail” – Alan Lakein

This quote perfectly aligns with our topic “Mobile App Marketing Costs: How to Plan Your App Marketing Budget?” Planning and budgeting are essential steps in any marketing campaign, especially for mobile apps.

Today, marketing has become a crucial asset for businesses that want to be on the top and are willing to reach millions of users in no time. Besides mobile app development, mobile app marketing is the second most important thing to consider. Hence, businesses should also know the mobile app marketing cost to plan everything accordingly.

Launching a mobile app is a great growth-driving opportunity, but your app may get lost in the crowd without a perfect marketing strategy. Understanding the mobile app marketing costs involved and creating a well-defined budget is crucial to ensure success. Now that if you are wondering ‘How to plan a marketing app budget?’ you are at the right place.

This blog will guide you about the major components associated with marketing costs and provide valuable insights on how to plan and allocate a budget effectively. Whether you’re a Startup or a well-established brand, leverage these secrets to a successful app marketing campaign. Let’s begin!

What is Mobile App Marketing?

Mobile app marketing promotes a mobile app to reach a wider audience and increase app downloads. Mobile app marketing aims to increase visibility, drive user acquisition, and generate revenue. Professional mobile app marketing can be done via multiple channels.

What is Mobile App Marketing

  • App Store Optimization – This process optimizes the app’s listing in the app store to increase its download and visibility.
  • Social Media Marketing – SMM uses popular social media platforms like Facebook, Instagram, and Twitter to promote your app.
  • Search Engine Marketing – It involves using paid advertising for app promotion on search engines like Google and Bing.
  • Email Marketing – You can promote your app by running email campaigns, as it is one of the best marketing techniques.

How Much Does Mobile App Marketing Cost?

It is the foremost question that strikes every business owner’s mind as soon as they plan for mobile app marketing. Are you also wondering about the cost of a mobile app marketing campaign? Mobile app marketing has no fixed cost criteria as it fluctuates from one digital marketing agency to another.

For instance, some marketers only prefer to spend $1000 on mobile app marketing, while others can go up to $5000 and more. So, the exact cost depends on the time and effort required for mobile app marketing. Also, multiple factors impact the cost to market mobile apps, including organic marketing, analytics & tools, paid user acquisition, app updates and maintenance, etc.


Pre-Launch Mobile App Marketing Cost


Service Market Research Beta Testing ASO PR Activities Influencer Marketing Digital Agency
Cost $5,000-$10,000 $3,000-$5,000 $25-$100/hr $100-$300/hr $10,000-$15,000/month $2,000-$20,000


Post-Launch Mobile App Marketing Cost

Cost Per Install


Service iOS Worldwide Android Worldwide iOS in USA Android in USA On Facebook On Twitter On Instagram On Search Ads
Cost $0.86 $0.44 $2.07 $1.72 $1.8 $2.53 $2.23 $1.00


How to Estimate Mobile App Marketing Cost Budget?

Regardless of the project size and objectives, there are ample factors determining how much it cost to market a mobile app. So, let’s discover the factors one by one.


Mobile Marketing Types Mobile App Marketing Cost
Market Research $3,000 – $10,000
Social Media Promotion $1,000 – $10,000+
Prototype Testing $1000 – $5000+
App Store Optimizing $0 – $2000+
Email Marketing $300 to $500/month


1. Market Research

Market research is the first step in determining mobile app development and marketing criteria. It involves understanding the market, identifying potential customers, and assessing the competition. An average market research costs around $3,000 to $10,000 and might increase or decrease depending on the research efforts required.

Market research is essential to ensure that there is a demand for your app and that you are creating something that people will want to use. After conducting enough research, professionals can determine the marketing costs mobile apps.

2. Social Media Promotion

Today, social media is one of the major assets and a strong tool to enhance your app’s distribution and overall awareness. Statista indicates that Facebook is one of the most popular social media platforms, with 2.5 billion users, making it a great platform to market mobile apps. Businesses will have to spend around $1,000 – $10,000+ on social media promotion.

Social Media Promotion
Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

The cost of a mobile app marketing campaign for social media platforms is quite high and might be influenced by the campaign’s length. You can also connect with a digital marketing company whose professionals can help you with social media platforms.

3. Prototype Testing

In the marketing industry, achieving success at the first attempt is challenging. To avoid squandering valuable time, it becomes essential to have a prototype that can be tested and experienced. It is where the concept of MVP or Minimum Viable Product comes into play. MVP’s mobile app marketing costs around $1000 to $5000 and more, depending on the product.

An MVP reduces the risks associated with an app launch that may not be fully prepared for the market. Additionally, it grants the flexibility to make necessary changes to the app’s features before the official launch.

4. App Store Optimization

App Store Optimization, or ASO, stands out as the most subjective. The expenses associated with ASO depend on various factors, including the business scale, short-term and long-term objectives, and the available budget. However, the mobile app marketing cost is not the only consideration; other factors also impact the cost of a marketing campaign.

Connect with a leading digital marketing agency or hire a marketing freelancer, and spend around $600 to $2,000 on ASO. The mobile app marketing cost of ASO will benefit you for years.

5. Email Marketing

Mobile app marketing costs for email marketing vary from $300 to $500/month, depending on the strategies adopted. Email marketing sends commercial messages to a group of people via email, helping businesses reach thousands of users via mail.

So, when you hire mobile app developers from a marketing agency, the experts will leverage the best email marketing strategies to increase your brand presence.

These are some of the major factors defining mobile app marketing costs. Now that you know the crucial components that will impact the cost to market mobile apps, start planning.


How to Create the Best Budget for Mobile App Marketing?


How to Create the Best Budget for Mobile App Marketing?


Creating a mobile app marketing budget requires careful planning and consideration. If you are planning to market your mobile app marketing budget, here is a step-by-step guide to help you create an effective budget for marketing your mobile app –

#Step 1 – Study Marketing Funnel

First, look at your mobile app marketing funnel, which typically refers to the journey a customer goes through before downloading any application. It is the foremost journey a user takes before installing a mobile application.

A marketing funnel plays a very crucial role in ensuring lead conversions. Businesses can further use this information or data to allocate mobile app marketing cost budget. Defining the market funnel in the first place will help you determine the cost of mobile app marketing as well and you never fall off the budget during the process.

#Step 2 – Define Your App Goals

Clearly define your mobile app marketing campaign. Take enough time to identify what you want to achieve, such as increasing app downloads, improving user engagement, in-app purchases, or expanding your user base. Understanding this will help you know the cost of a mobile app marketing campaign.

For instance, some applications offer monthly or annual subscriptions, while some don’t. So, all this is defined under mobile app marketing goals that will help you get cost estimation.

#Step 3 – Research App Marketing Channels

Research different marketing channels for mobile app marketing. Common channels include app store optimization, social media marketing, influencer marketing, content marketing, email marketing, and paid advertising. While making the best use of all these channels, businesses can promote their mobile application in the best way.

It is one of the most crucial steps of mobile app marketing that will help you understand the cost to market a mobile app.

#Step 4 – Account for Operating Costs

Marketing represents just one aspect of your mobile app marketing cost when managing an entire mobile app business. Consequently, determining the marketing budget affects all other operating costs as well. So, conduct a comprehensive analysis of the mobile app marketing budget as these operating expenses significantly influence the marketing budget allocation.

Moreover, the effectiveness of your marketing campaign proves to be of great help. Typically, outreach campaigns aim to boost app revenue. So, make a plan to account for operating costs.

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#Step 5 – Compare Marketing Budget with Mobile App KPIs

Have a well-defined marketing budget after setting your app goals and marketing channels. Nevertheless, this isn’t the end of the story. The next crucial step involves comparing your budget with other key app metrics to assess financial stability.

Compare your mobile app marketing budget with mobile app KPIs, as it will help you estimate mobile app marketing costs.

Final Call to Mobile App Marketing Cost Estimation

Developing a feature-rich mobile app is not a big challenge, but marketing it the right way within a reasonable budget is the biggest challenge. Understanding and estimating the mobile app marketing cost is crucial for businesses aiming to succeed in the competitive app market. As explored throughout this blog, effective mobile app marketing strategies are essential to ensure your app reaches its target audience and outshines competitors.

Now that you are well-versed in the factors affecting the cost of marketing a mobile app hire a digital marketing agency whose professionals can help you accomplish your business goals.

Dev Technosys has a team of 500+ dedicated marketing experts who can help you plan a reasonable mobile app marketing budget. Connect with us and develop a strong brand presence with our exclusive mobile app marketing cost.

Frequently Asked Questions

Q1. What is the Importance of Mobile App Marketing Services?

Mobile app marketing services play a crucial role in mobile application success. With an ever-increasing number of mobile apps available in the app stores, simply developing a great app is not enough to guarantee its success. Effective marketing is essential to ensure your app stands out, reaches its target audience, and achieves its objectives.

Q2. How Much Does it Cost to Market A Mobile App?

Although there is no fixed cost to market a mobile app, a basic mobile app marketing cost ranges from $5,000 to $25,000. But if you want to get the exact cost of a mobile app marketing campaign, connect with us today!

Q3. Which is the Best Digital Marketing Agency to Market Your Business App?

There is a long list of the best digital marketing agencies that offer mobile app marketing services, but Dev Technosys outshines all of them. Since 2010, the company has been serving all-scale businesses with impeccable services to market a mobile app irrespective of the industry. So, if you are looking for a company, contact us immediately.

Q4. What Are the Major Factors Contributing to Mobile App Marketing Costs?

The major factors influencing mobile app marketing costs include the following factors –

  • Advertising budget
  • Ad platforms
  • Target audience size
  • Campaign complexity
  • App Category
  • Geographic reach

Q5. How Can I Reduce Mobile App Marketing Costs?

To reduce your mobile app marketing cost, you need to focus on the following cost-affecting factors.

  • App store optimization
  • Referral programs
  • Targeted marketing
  • Performance-based advertising
  • Geo-targeting
  • Performance-based advertising