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Amazon Customer Segments
Amazon's customer segmentation can be broken down into three main groups: buyers, sellers, and dedicated developers.
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Amazon Sellers
Amazon Sellers is a term that describes all companies that use Amazon's online platform to sell products to its large audience.
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Amazon Web Services
Amazon's cloud computing service is called Amazon Web Services. Developers are the group that uses AWS. On its website, the company claims that its clients and business associates come "from virtually every industry, of all sizes, including startups and enterprises" as well as public sector organisations.
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Amazon Tracks
Amazon keeps track of its consumers based on their interests, interactions, and personal data (including age, gender, location, and language, among other things). Amazon keeps track of its consumers based on a variety of factors, such as interests, engagement, and private information (such as age, gender, geography, and language).
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Amazon's Value Proposition
Low prices, quick deliveries, and a wide assortment of products are the three value propositions on which Jeff Bezos bases Amazon's business strategy. We can infer from these three consumer advantages that convenience is the key component of Amazon's value proposition. It's because customers are aware that all of the product catalogue may be accessed using only a computer or other device with an internet connection. They are also aware of Amazon's inexpensive prices, quick deliveries, and trustworthy service.
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Amazon's Channels
Amazon's website is undoubtedly its most important and largest channel. Amazon Prime, its streaming, entertainment and subscription platform, and its affiliate program are important channels. Internet-based companies are primarily digital in their marketing, which includes advertisements, sponsored publications and email marketing. The company will invest over $20 billion in media by 2022.
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Amazon Customer Relationships
Amazon is focused on building long-lasting and healthy relationships with its clients. They maintain multiple communication channels with their customers, including reviews and comments on the platform, phone, online chat and email. They don't take long to provide feedback.
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Amazon's Revenue Streams
Amazon's revenue streams include the following
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Amazon's Key Resources
Amazon's "one" key resource is its technology infrastructure which is important in Amazon's business model. It must be robust and secure to ensure the chain runs smoothly without interruptions or losses. (In 2013, Amazon went down for 40 minutes, resulting in a sales loss of over US$ 5,000,000). Other key resources are the physical spaces that make up the company, such as its offices, warehouses and supply chain structure. Amazon's human resources, including its designers, engineers and developers, are also essential.
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Amazon's Key Activities
Amazon's primary activities centre on the upkeep and growth of its enormous platform. The company makes significant investments across all platforms, including e-commerce, cloud computing, and streaming, in the creation of websites and apps, supply chain management, storage and logistics, and information security. The company makes investments in creating and maintaining websites and mobile applications, as well as in the control of its whole supply chain, storage and logistics, and data protection across all platforms (including e-commerce, streaming, cloud computing, etc.)
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Amazon's Key Partners
Amazon's main partners include:
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Sellers
The most important partner of Amazon, as they generate the company's primary source of income. Around 8 million are active worldwide, generating more than half the revenue of Amazon.
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Affiliates
Bloggers earn a commission from any sales that they refer. They also help with traffic and sales.
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Developers
These AWS partners include "thousands" of systems integrators specialising in AWS and tens (if not hundreds of thousands) of independent software vendors who have adapted their technology for AWS.
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Content Creators
Content creators are independent authors who can publish through Kindle Direct Publishing.
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Subsidiaries
Subsidiaries include companies that provide storage, stores and systems in addition to the brands and products created by Amazon, including Amazon Essentials and Amazon Elements.
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Amazon's Cost Structure
Amazon's cost structure includes all of its IT structures, customer service centres, software development, maintenance, security, marketing, and information security. It also includes expenses for maintaining its physical spaces, such as fulfilment centres, sortation centres, and delivery stations.