Pokémon Go, the location-based augmented reality game, was released in 2016 and quickly became a global phenomenon, with millions of people downloading and playing the game. In this blog, we will explore the revenue and usage statistics of Pokémon Go, including how much money the game has generated since its release, how many active users it has, and how often these users play the game.

We will also delve into some of the factors that have contributed to Pokémon Go's success, such as its use of real-world locations and its ability to tap into the nostalgia of fans of the original Pokémon franchise. So whether you're a die-hard Pokémon fan or simply interested in the world of mobile gaming, read on to discover the latest insights into Pokémon Go's revenue and usage statistics.

Pokémon Go Key Statistics

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  • Pokémon Go is a mobile game developed by Niantic that was released on July 6, 2016.

  • As of 2021, the game has been downloaded over 1 billion times worldwide.

  • The game has been the highest-grossing mobile game in the US in both 2016 and 2017.

  • The game has been downloaded the most in the United States, followed by Brazil and India.

  • The most popular Pokémon in the game is Pikachu, followed by Dragonite and Mewtwo.

  • The game has had multiple events, including Community Days and GO Fests, which have attracted millions of players worldwide.

  • In 2020, the game generated $1 billion in revenue, its best year since its release.

  • The game has received numerous updates over the years, including the addition of new Pokémon and features like raids and trading.

  • The game has also faced controversy over issues such as safety concerns and the use of location data.

  • The game has been praised for its positive impact on mental and physical health, as well as its ability to bring people together through shared experiences.

Pokémon Go Overview

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Launch date 6 July 2016
HQ San Francisco, California
People Tatsuo Nomura (Pokémon Go director), John Hanke (Niantic CEO)
Business Type Private
Owner Niantic

Pokémon Go Revenue

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From 2018 to 2020, the annual revenues of Pokémon Go experienced a steady rise. However, in 2021, there was a slight decline in revenue, amounting to $1.21 billion.


Pokémon Go annual revenue 2016 to 2021 ($bn)

Year Revenue ($bn)
2016 0.83
2017 0.58
2018 0.81
2019 0.89
2020 1.23
2021 1.21

Pokémon Go Users

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Following the year 2016, there was a significant decrease in user activity for Pokémon Go, with only 65 million users remaining engaged with the game. However, the number of users increased to 133 million in 2018, but since then it has gradually declined and reached 71 million in 2021.


Pokémon Go annual active players 2016 to 2021 (mm)

Year Users (mm)
2016 232
2017 65
2018 131
2019 113
2020 86
2021 71

Pokémon Go Downloads

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The downloads of Pokémon Go have exceeded 500 million, but a considerable proportion of it was attained in the initial year as nearly 50% of the total downloads were recorded during that period.


Pokémon Go annual cumulative downloads 2016 to 2021 (mm)

Year Downloads (mm)
2016 260
2017 335
2018 394
2019 452
2020 514
2021 572

Niantic Valuation

Dev Technosys

The valuation of Niantic has surged from $150 million before the release of Pokémon Go to $9 billion in 2021. Even now, Pokémon Go continues to be the most lucrative and well-liked game of the company.


Niantic private valuation 2015 to 2021 ($bn)

Year Valuation ($bn)
2015 0.15
2016 3.65
2019 4
2021 9

Pokémon Go FAQ

Dev Technosys
  • How much revenue has Pokémon Go generated?

    As of September 2021, Pokémon Go has generated more than $5 billion in revenue since its launch in July 2016.

  • How many people play Pokémon Go?

    According to Niantic, the developer of Pokémon Go, the game has been downloaded more than 1 billion times worldwide. However, it is unclear how many active players the game has currently.

  • Which countries have the most Pokémon Go players?

    According to data from App Annie, the top five countries with the most downloads of Pokémon Go are the United States, Brazil, India, Mexico, and Russia.

  • How much time do people spend playing Pokémon Go?

    According to a survey by SurveyMonkey, the average player spends about 35 minutes per day playing Pokémon Go.

  • How has the COVID-19 pandemic affected Pokémon Go usage?

    To adapt to the pandemic, Niantic made changes to the game to make it more playable from home, such as increasing spawn rates of Pokémon and adding remote raid passes. These changes resulted in a significant increase in player engagement and revenue for the game. In 2020, Pokémon Go saw a 39% increase in revenue compared to 2019.

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