Thousands of app being uploaded daily over the app store and getting launched, but there are very few, who actually get success. The stakeholders eagerly keep investing over mobile apps for different platforms, but unfortunately, they do not end up with the desired outcomes.
What are those important factors that make an app successful? What are those significant influencers, which enforces the customer to make a business from that particular application? All web and app development companies try their best to replicate the proposed solutions into the mobile application. Then where do they miss?
In fact, this depends and varies as per the nature of industry and level of application. Here, in this article, we will hover around some trending factors, which affect the mobile development and raise the bar for the best ones.
Influences or Impact: Which one to consider?
Really, confused? Yes, it is such an overwhelming to see the word challenge in the technical article. However, the mobile app is about engaging the audience. The different designs and trends keep come, go but unique ones stay long and set the trend.
In the hyper-competitive market, mobile apps are flourishing well, where more than 1.5k application are being launched every day. The best apps take their place in the top 25. Before reaching any conclusion, let's check whether it is the impact of the type of app or some influencing factors. Not so technical this time!
Impact of the Type of App
1. Nomenclature of the app
Name of the app is one of the most important things for the mobile app development company. An app with a name that is trendy and reflects the business at the same time tends to get more attention. There are a few points, which are to be considered before namifying your apps. The name must be trendy, thoughtful and tenacious.
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2. Laudable logo
Whenever we navigate through the app store, the logo of the app is the most engaging thing that catches attention. Moreover, it is the toughest part of marketing your app. The logo makes a significant impression over mind and they are the first and last thing to stay in our mind while using the app.
3. App details
App store optimization is essential for your app to appear for customers. The elaboration about your app makes the app appear at the top when searched by the customers with relevant keywords. This works the same as the Search engine optimization for your website.
The search engine looks for the relevant keyword and then puts the app over the top rank if the keyword matches. Second things are the psychological impact of the user's mind. When the details about the app are clear, concise and meaningful, the user is more likely to pay attention and stay engaged with the app.
4. Screenshot and Videos
Now, this is what I personally like the most to check before downloading the app. Once you are done with the description, the screenshot of the app is just to let user acquaint with your app. A few salient screenshots, vivid videos along with the descriptions captivate the attention of users. This way user obtains the knowledge about the usefulness of the application. Hire app developer for the perfect manifestation of your app.
5. Application size
The size of the application is the one thing that the user always keeps in mind while downloading the application. The fear of running out of space stops the user from downloading the app. If your app is small, then it affirms your chance to be more download for your app. This is the most important thing you must pay attention if you are offering mobile app development services.
Some influential trends
1. Artificial intelligence
AI is the most buzzing word for mobile app development services and you cannot ignore it. AI is software, which uses the algorithm to behave like human intelligence.
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PWAs or Instant Apps: This is a lavishly growing trend, which is gaining popularity over time. These are the kind of apps similar to the traditional app, but the user need not to install them over the device. These apps cut down the cost and increase the discoverability and usability.
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3. High-quality UX
Besides, being engaging and embellished, the app must be interactive, comprehensive and intuitive. The app must provide with the solution that complements with the need of the customer.
4. Modularization and MVP
MVP is not the technology itself. In fact, it is the way to launch your app into few modules to ensure that the product is launched with its core features and then the tweaks are done according to market sentiments.
This way, web, and app development companies get to understand the market behavior and enough chance for redressing the loopholes. Modularization makes the code clean and transparent. It makes it easy to deal with bugs.
5. Web Bots
Chatbots the AI based chatting system of the apps and websites are the hot trends for mobile app development services. Bots are the web-based tools, which run the automated task over the web. The most generic example of the web bots is google search algorithm, which collects the user behavior as per the most common searches and then offers help while searching next time.
6. The Magic of AR and VR
Currently, a mobile app development company can leverage the power of AR and VR to create wonderful user experiences for their customers. This is especially beneficial for gaming apps. But apart from that, it has also been used widely in the entertainment industry for OTT mobile apps and other such viewing experiences.
7. Cloud-driven Mobile Apps
The advent of cloud technology has made things more accessible to companies. They help a mobile application development company connect remote individuals to services. Also, companies have optimized cloud services to ensure a seamless flow of data around the globe.
8. Enterprise Apps
Today, a mobile app development company in the USA can build enterprise apps with some of the latest technologies. This helps provide mobility to the working structures of a business. It also allows employees and clients to remain connected to a business, even from remote locations.
9. Better Data Security
With the rising popularity of mobile apps, data breaches have also become common. So now, a mobile app development firm has to pay more attention to the security features of their apps. To aid in this process, development frameworks also now come equipped with better security features that prevent the loss of data.
10. Internet Of Things
One of the most important trends right now is the development of the Internet of Things. This is a network of devices that are connected to each other through mobile apps and other such technologies. So now, a custom mobile app development company can build apps that target portable devices.
11. M-commerce Apps
Just a decade ago, shopping through mobile apps was unheard of. But today, users can purchase anything they want with a touch. App developers in the USA are now leveraging m-commerce apps to make a profit and provide convenient shopping experiences to their users.
12. Location-Based Services
Global Positioning Systems or GPS is currently one of the most used services in mobile apps. App developers in the USA use this to provide targeted adverts, streamline user preferences by region, receive region-specific feedback, allow users to book cabs and food delivery, and more.
13. Healthcare Mobile Apps
With healthcare too now going remote, mobile apps have been playing a huge role in keeping doctors and patients in touch with each other. Now, anyone can hire dedicated developers to create virtual consultation apps, health monitoring apps, and more such services. Such apps also tie into the rising need for data security because they handle extremely sensitive medical and banking information from their users.
14. Progressive and Hybrid Web Apps
Today, an IT development company may choose to use web development technology to create mobile apps. These then take on the form of PWAs and hybrid apps that have some native features and some non-native. With hybrid apps especially, there are some great benefits being observed in terms of development time, cost of development, and the user flow of the apps. These also ensure a quicker release of developed mobile apps.
More and more businesses are hire app developer and stakeholders are leaving no stone unturned to make their app appear large and promoted over the web. Moving along the trends and offering the demanded services to user ensures the stability of the app.
whereas the above-mentioned facts not only makes your app look attractive but also captivates the attention of users. We personally recommend you to stay tuned with the development trends for reaping out the best from your effort.