E-Commerce or electronic commerce is the buying or selling of any product or service over the net or any electronic media. It includes electronic fund transfer, online shopping, online transaction, processing, etc. It is highly dependent on the internet.
It may use a mobile, I pad, desktop or any other device but at some point, the internet is used during the processing. Amazon was the first pure online e-commerce store to be launched in 1995.
Today Amazon is an e-commerce giant that has captured the entire global market. Today there are innumerable online portals doing e-commerce business in the world. Some are launched as pure e-commerce companies like Amazon, Flipkart, eBay, etc.
While others establish themselves in the market and then take on e-commerce as a means of expanding their marketing but definitely, no company can survive in the present competitive marketing arena without having e-commerce as part of their marketing strategy.
Few Marketing tips to Enhance your E-commerce Marketing
Any e-Commerce business has to be legally registered as per Companies Act 1956 in India. Getting a company registered requires the owner to have a good knowledge of the companies act. The whole process could be an arduous time-consuming process.
Hiring an ecommerce development company may ease out the tensions of this tedious process and they would be in a position to give the necessary guidelines for an entrepreneur who is not well versed with the rules and the process.
A small scale business setup run from home may not require to be registered but once the business grows and the management requires an official workplace, then proper registration with the municipality would be required. No e-business transaction can be done unless legal registration has been acquired. Legal registration would be the first step towards e-commerce marketing. This would open the gateway for all monetary transactions.
2. Prepare to Launch
The launch of e-commerce business is like an inauguration of a shop. It has to be done with all pomp and show but with all preparations in place beforehand. One should not be in a hurry to launch the e-commerce business until all domains of the preparation are ready and crosschecked. These would include
- Name of the business - Choose a name which is relative to the product and not already in use.
- Secure your domain name and website - This process needs some technical handling and it would be best to seek the help of a technical person. The E-commerce development company may be able to guide you through the process. Insist on a URL that is easy to remember and spell. It should also relate to your business product /service.
The website designing may be the biggest investment in your launch but this would be the foundation of your e-commerce business so it is beneficial to hire ecommerce developer. The site needs to be attractive and eye-catching but also practically functional and easy to use. E-commerce solutions with Shopify may give the basic idea but it would be better to hire website development services if you are looking for something more than basic and are in a position to afford it.
3. Make Shopping Fun & Easy
The e-commerce business customers would be from a wide spectrum of backgrounds, taste, priorities, cultural streams, etc. To be successful the e-business should be able to cater to the requirement of all the wide range of customers with equal ease of shopping. Ensure that:
- Your shopping cart is easy and hassle-free. Emphasize on this issue with your website developer.
- Offer free delivery
- Have easy and generous return policies. This is more important since the customer cannot handle the product or be in a position to discuss the service he is buying.
- Video biographies of the people involved in the business give more personalized experience to the customers. It helps to build their trust.
4. Be Active on Social Media
Every social media serves different people with their unique interests. Identify those platforms where your potential customers are actively involved and connect with them. This also helps in establishing valuable relationships in e-business. You also get valuable feedback on the latest trends, requirements and many complaints too.
Read the blog- Tips to choose Magento Developer for your Ecommerce website
Having quirky feedback buttons or blogs would help to attract customers to give valuable information. Use the real feedback data to plan your remedial measures and development paths. Organic traffic can be attracted through the right social media to get the essential trust and more prospective buyers.
5. Mobile Connection
People nowadays don’t always have the time to sit before a computer or a laptop at home to do their business. Your e-business needs to move with the customers and this would be more feasible if you are available in their mobiles all the time.
The Magento web development company can help you generate a mobile-friendly website or an App which would keep you connected with your customers at all time. After all the customers Ned to be hooked on to at all times to generate the revenue.
6. Keep Evolving
Any business trend in the market keeps changing with time. To survive in a competitive market arena any e-business also needs to keep pace with the changing trends. Any e-commerce company that you hire should be able to make necessary changes in your website to accommodate the necessary changes.
Having a maintenance contract with Magento web development company or any other company would ensure that they do the timely changes that you require. The company needs to be vigilant and progressive enough to identify these changing trends and then make the changes in product/service and in the web design.
7. Create useful content
With the help of your hired e-commerce developer, you should continuously upgrade your website. It’s not something you create and forget. Contents have to be meticulously planned and uploaded from time to time.
All contents should not be relevant to sales only. The matter should be attractive enough to bring in the customers. This could include the latest news, videos, talk shows, offers and also customer comments or views. Clients should be attracted to visit the site regularly. Search engines can pick up sites frequently visited otherwise they become redundant.
8. Delivery Assured
For any e-business to be successful the delivery of goods or services has to be on time. You need to tie up with a good delivery service provider. Timely and safe delivery is the organization's responsibility and the most crucial aspect that builds your reputation in the market.
Using Magento extensions would allow you to keep your logistic norms. Magento shipping extensions powers courier potential for several w business companies. One could use it for domestic as well as international shipping to ensure timely delivery.
Online transactions are susceptible to international money fishing and frauds. It’s your responsibility to ensure that your web designers build in the safety features protecting all transaction and secure customer data.
Successful marketing of a business is an ongoing process. Keeping oneself involved and focused would help you bring in more strategies to promote your popularity and growth in national and even international markets. Affordable Website development service helps every e-commerce business to grow and also helps any organization to provide faster and more efficient service. It makes business less cumbersome and easier for both the organization as well as the customer.