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Zoopla comes to mind when it comes to the real estate sector. Zoopla has been a great tool for renters, home sellers, and buyers. Have you ever wondered about the Zoopla business model?

Let’s start!

Zoopla’s app-based business model is the most effective platform for buyers, sellers, and real estate agents. Also, they provide an online database with millions of homes worldwide.

The app also provides buyers and sellers tools so they can easily connect with agents. The app makes money through advertising and charging agents to access its platform. Zoopla offers additional services, such as mortgage and rental searches.

Zoopla is a popular app for homebuyers and vendors. It has also helped modernize the industry by providing a platform that makes real estate transactions easy.

We will cover everything you need about how a Zoopla business model makes money. We will also discuss Zoopla’s history and market value.

This blog is for anyone interested in real estate, whether you’re a professional or just curious about the industry. It could also be useful to those who are looking for the Zoopla app development for their business.


What is the Zoopla App? 

Zoopla is a peer-to-peer business model that matches buyers and renters via their agents with sellers or lessors who are looking for their ideal properties to buy or rent. Zoopla maintains a website that allows these two parties to connect based on preferences.

The website does not get involved with payments or interactions but allows real estate agents to list properties. Realtors can provide information on property for and to a much wider range of potential buyers, sellers, and lessors.

The Zoopla business model offers optimization tools that allow users to calculate mortgage interest rates. This data is then provided to realtors. Zoopla, unlike traditional realtors, does not scale by increasing inventory. Instead, it grows the community of subscribers who list their properties with end users.


How Does the Zoopla App Work?


How Does the Zoopla App Work?


The app works the same as other apps for finding a property. Your search for properties for rent or sale near you or by postcode. Results are displayed as a list of results or as an integrated Google Map. You can view the latest sales data by postcode, along with Zoopla’s estimated valuations of all 27 million homes in the U.K.

Estimates are produced by combining Land Registry data with housing market statistics. You can save, email and call estate agents about your favorite properties. Now that you know how the Zoopla app works, creating an app for iOS will benefit your business. Then you should hire iPhone app developers who can build amazing applications.


Zoopla History

Alex Chesterman founded the Zoopla Group in London in 2007. Alex Chesterman, the founder, solidified his online reputation after selling his first project Lovefilm for GBP200 million. In 2008, the company was funded by Venture Capital firms from London and Silicon Valley in order to launch Zoopla.

In the following years, the company focused on acquisitions to eliminate most of its competitors and consolidate the segment. Apps like Rightmove are one of the largest competitors in the market. After additional funding rounds that eventually reached GBP 3.25 million in 2010, the company built a large base of users which now exceeds forty million per month around the world.

Zoopla’s majority owners floated the company at the London Stock Exchange in June 2014. The company has a market cap of GBP 879.99 Million. Zoopla’s estimated web sales range from $50M to $100M.

Zoopla is a UK-based real estate app company that allows users to search for properties to buy or rent and provides information on local property markets and house prices. Moreover, Zoopla launched its mobile app in 2010 for both iOS and Android devices.


Market Value and Growth Embraced by Zoopla

  • Zoopla found that the average house price rose by 4.1% from April 2020 to April 2019, up from 2.3%, but down slightly from the 4.7% recorded at the beginning of the year.
  • Zoopla, a property platform, expects to see 1.5 million sales by the end of the year. This is up 45% from 2020 and will almost bring the market to its 2007 high of 1.6 million.
  • The Office for Budget Responsibility in the U.K. has stated that it expects house prices to fall by 1.2% next year and 5.7% by 2024.
  • The Zoopla business model is a great website because you can find 927,000 different properties.
  • Traffic on Zoopla has increased by 12.31% in comparison to the last month.
  • The audience composition of a website can be used to determine its current market share among different audiences. The audience of Zoopla is made up of 56.65% men and 43.35 % women. Visitors are mainly aged 25-34.
  • Direct traffic is the top source of traffic to Zoopla, accounting for 49.44% of desktop visits in December. Organic Search comes in second with 43.06% traffic.
  • With its app and website receiving over 18 million visits per month, Zoopla is a leading property website in the U.K. Silver Lake acquired the company in 2018 for PS2.2 billion, which shows the market potential and strength of the Zoopla business model app.
  • Zoopla has had its app downloaded more than 10 million times on the Apple App Store or Google Play Store. This makes it the most popular property app in the U.K.
  • In 2020, Zoopla announced a record 70 million visits to its website and mobile app. This is an average of more than 2 million visits each day.
  • Zoopla reported that its revenue had increased by 7% on an annual basis to PS 197.7 million in 2020, despite challenges caused by the COVID-19 epidemic.


Zoopla Business Model

Zoopla, a U.K. property website and mobile app, allows users to find properties for sale or rent as well as to access market data. The Zoopla mobile app development generates revenue through several different streams. So let’s have a look at the Zoopla business model.

  1. Advertising Revenue: Zoopla earns money by allowing property developers and estate agents to advertise on its platform. Advertisers can pay Zoopla for their properties to appear prominently in the search results and access additional marketing services.
  2. Subscription Revenue: Zoopla generates subscription revenue by offering a variety of services to estate agents. These include access to market data, tools for property valuation, and marketing services. Estate agents are charged a subscription fee per month for these services.
  3. Referral Revenue: Zoopla receives referral fees from users who click links to third-party mortgage providers and other services. The Zoopla business model could receive a commission for any subsequent sales.
  4. Data Services Revenue: Create an app like Zoopla that generates revenue from selling property market data to companies, including mortgage lenders and developers.

Zoopla’s financial report states that in 2021 the company will generate approximately PS347.5 million in revenue. Advertising revenue is the largest contributor (68%), followed closely by subscription revenue (23%), then referral revenue (8%).

Data services revenue made up the remainder of 1%. Zoopla’s annual estimated revenue is $116.5M. The Zoopla business model revenue per employee has been estimated at $188,582. Over 50 million people visit Zoopla websites and apps each month, and over 25,000 businesses use our services.

By looking at the above stats, it is clear that the scope of real estate apps like Zoopla is expected to grow in the coming years. Thus, it is the right time to invest in a real estate app and develop a successful mobile app for your business growth.


Popular Examples of Similar Apps Like Zoopla

Now that you know the Zoopla business model, it is time to check out some of the most popular apps that are approved by a Zoopla app development company. So let’s have a look:


1. Rightmove

The app’s name implies that choosing it is “the right move” for you to find your dream property. The app has millions of listings for homes for sale and rent in the U.K. The real estate app development allows users to search for information about neighboring properties, including previous sales prices and market data. Rightmove is a great free app to use when house hunting. The developers are proactive in incorporating customer suggestions to improve the navigation and user interface.


2. OnTheMarket

OnTheMarket is the definition of convenience. The app’s simple interface makes searching for homes in the U.K. or overseas easier. View and explore hundreds of listings to find the perfect home. OnTheMarket is one of the most popular free real estate apps because you can find thousands of homes listed by agents.

The app has been updated to include contact buttons, making it easier for users of the app to reach out to the listing agent. This app, which uses a similar multi-image format to the website, is perfect for searching for homes.


3. Love Your Postcode

The Love Your Postcode App is similar to an established real estate agent. It is often voted the best U.K. Real Estate agent because of its outstanding customer service. Love Your Postcode is the best app because of its transparency, innovative technology, competitiveness, and excellent marketing. Additionally, if you want to build an app like love your postcode, then you must hire mobile app developers. Moreover, you should check out the app to see what it has to offer you next time you’re looking for a new home or apartment.


4. Nestoria

Nestoria offers its services in over 40 countries, and users can select from multiple languages. Both buyers and sellers can save time by using the app. They don’t have to spend hours searching through ads in order to find their dream home. It has never been easier to find a home. Nestoria can help you find a home in any part of the U.K.


real estate app development cta


5. AroundMe

AroundMe, a real estate app with a lot of power, shows the exact location of a user and provides information about neighborhoods and properties available for sale. It acts as the neighborhood expert and provides listings for everything from supermarkets to banks, schools, etc. is quite extensive. AroundMe makes moving into a new area a simple task, so you must hire dedicated developers and invest in this app. The app will help you get to know your new neighborhood.



Zoopla earns money by selling advertisements on Zoopla.com or the mobile app to companies that have vacancies in their property management departments, agents who are looking for buyers and/or sellers, and mortgage lenders seeking borrowers.

The company also sells advertising to other advertisers, mainly those in the property industry. The Zoopla business model still dominates the online marketplace for real estate, even though its home-buying service failed.

Now that you know the Zoopla business model, you now have an idea of how successful this app is. If you are planning to invest in a real estate app like Zoopla, then you must hire a mobile app development company that can provide you with amazing business solutions and help you reach greater heights.


Frequently Asked Question


1. How Much Time Does It Take To Build An App Like Zoola?

The time it takes to build an app like Zoopla can vary depending on various factors, such as the complexity of the app, the number of features you want to include, the technology stack used, the size of the development team, and the level of expertise of the developers.

Generally, building an app like Zoopla can take anywhere from 3-4 months or more. However, this timeline is an estimate, and it may take longer or shorter depending on the factors mentioned above.


2. How to Build a Home Rent App like Zoopla?

Zoopla is a popular online real estate platform that allows users to buy, sell, and rent properties. To build home rent app like Zoopla, you will need to follow these steps:

  • Define the requirements
  • Choose the right technology stack
  • Develop the UI/UX
  • Implement the backend
  • Integrate APIs
  • Test the app
  • Launch the app


3. How Much Does a Real Estate App Development Cost?

The Real estate app development cost depends on various factors. For example, app complexity, features, functionalities, hiring model, tech stack, testing, maintenance, updates, etc. On average, the estimated cost of a real estate app like Zoopla will be around $15,000$25,000 and more.