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No wonder developing a women’s fitness app is an excellent business opportunity for entrepreneurs in today’s digital landscape. As you know, everyone is very health conscious nowadays. So, investing in a women fitness app development  is a lucrative business idea. According to Statista, fitness app revenue is expected to reach US$19.33 billion in 2023.

This data depicts room for fitness business growth. However, most businesses wonder how to build women fitness app and what it might cost. If you feel the same way, don’t worry.

“Exercise is a celebration of what your body can do!” – Pamela Reif (Fitness Influencer)

I learned many facts after much research about women fitness app development. Hence, in this blog, I am going to express my learning about female fitness app development, the features required for a successful app, the cost involved, and many more. 

Quick summary: “Know how to create the best women fitness app with this comprehensive blog, exploring development stages, features, and cost.”


What is Women Fitness App?

Women’s fitness apps are specially designed for women to help them attain their fitness goals. The app often targets several goals, from weight loss to building strength. Women fitness apps also offer a range of features, including nutritional guidance, workout routines tailored for women, progress tracking, and motivational content.

Workouts can be done anytime, anywhere, with or without equipment. However, fitness apps for women offer personalized plans, coaching tips, and video demonstrations, all designed to help users reach their fitness goals. 

If you are also interested in female fitness app development, you can get assistance from a mobile app development company for a better outcome. Experts will provide expertise, technical support, and user-centric design for building engaging and effective fitness solutions. 


Market Analysis of Women’s Fitness App

  • The global women’s health app market is predicted to expand at a compound yearly growth rate of 19.60% between 2023 and 2030, reaching USD 13.2 billion by 2030.
  • The global women’s health app market was valued at USD 3.2 billion in 2022 and is predicted to increase at a compound annual growth rate (CAGR) of 19.6% between 2023 and 2030.
  • In January 2024, the most downloaded fitness and sports applications worldwide.
  • According to type, the menstrual health segment dominated the market in 2022. It accounted for more than 37.5% of total revenue and is expected to increase at the highest CAGR of 19.9% during the projection period. 

Leading fitness and sport apps worldwide in January 2024, by downloads (in millions)


Women Fitness App Development

Source: Statista 

  • Fitpro was the most successful fitness and sports app worldwide in January 2024, with over 4.6 million downloads.
  • Many apps from the publisher Leap Fitness Group were in the top-ranked titles, with Home Workout being the most successful fitness and sports app with 2.44 million global downloads.
  • During the same time period, MyFitnessPal was the leading mobile fitness app in terms of in-app revenue, earning more than USD 12 million.


Women Fitness App Development


Top 5 Fitness Applications

As you know, AI in fitness industry has changed how fitness gyms deliver services to users. Hence, to create one of the best workout apps for women in 2024, study the existing fitness apps. It will help you to know what you need to offer to users, meet their unmet demand, and stand ahead in the competition. 


Apps  Available Platform  Ratings  Downloads 
Workout for Women Android | iOS 4.9  50M+
Lose Weight App for Women Android | iOS 4.8 100M+
Home Workout for Women  Android | iOS 4.9 10M+
Peloton Android | iOS 4.1+ 1M+
FitCoach Android  4.3 10M+


Why Should Entrepreneurs Invest In Women Fitness App Development?  

It is no secret that the fitness app market is booming, and in the industry, a niche with immense potential is women’s fitness apps. As per AI development services provider, businesses looking for a profitable business opportunity must consider investing in this area. If you want to know more about how investment in women fitness app development is beneficial, look at the points mentioned below:

  • Expanding Market Reach For Business 
  • Diversify Revenue Streams 
  • Untapped Potential 
  • Lucrative Market Opportunity 
  • Personalized and Enhanced User Experience


Women Fitness App Development


1. Expanding Market Reach For Business 

As you know, fitness applications have broken all geographical boundaries, allowing the business to connect with people across the globe. Hence, developing a fitness app like Peloton will attract women users worldwide and expand your reach. It will help you make your brand global, like turning your local gym into a worldwide fitness club. 


2. Diversify Revenue Streams 

With women fitness app development, entrepreneurs can earn revenue from downloads and subscriptions, selling particular features within the application, or working with fitness brands to offer special deals.  You can also offer a premium program with additional weight-out or workout plans, providing potential revenue opportunities.


3. Untapped Potential 

Undoubtedly, the fitness app market is growing; however, most existing options cater to the general audience. Regarding fitness, women have some particular needs and preferences that general fitness apps cannot meet. Hence, by developing a fitness app like FitCoach, you can address women’s needs by inserting menstrual cycle tracking and providing a supportive community for women to connect and motivate others. 


Women Fitness App Development


4. Lucrative Market Opportunity 

It is no wonder that the fitness market is a multi-billion dollar sector with growing disposable income. Hence, entrepreneurs can tap into such a lucrative market by building a high-quality application that caters to women’s needs. This allows them to build a sustainable business model through in-app purchases, premium content, and subscriptions. 


5. Personalized and Enhanced User Experience 

Fitness apps can adjust users’ diets and workouts based on their desires and needs, providing a personalized and enhanced user experience. It seems like a personal trainer within the user’s pocket. Hence, if a business create a mobile app, this personalized approach makes exercise enjoyable and efficient and ensures users stay with the app for a long time. 

Women fitness app development is a challenging yet exciting journey. After much effort and dedication, my team and I have successfully cracked the complex process of women fitness tracking app development. We have learned so much that I eagerly share what I have learned with you. So, get ready to uncover one of the easiest ways to build the best workout app for women. :: Mohit Narang (Project Manager)


Key Steps For Women Fitness App Development

Most apps are developed using the same process. However, as per iOS or Android app development companies, you must think wisely to make women’s fitness apps different. If you are not a pro in this, consider the following key steps to create a workout app for women:

  • Extensive Market Research 
  • Choose the Tech Stack Appropriately
  • Make UI/UX Design
  • App Development 
  • Testing and Quality Assurance 
  • Launching and Marketing 
  • Ongoing Maintenance and Updates


Women Fitness App Development


1. Extensive Market Research

Building a successful women fitness application requires a well-planned and executed strategy that can address different critical aspects. First, extensive market research should be conducted to gain insights into the target audience, their pain points, preferences, and the existing competition.  Hence, this research will help you identify the gaps in the market and shape your app’s unique value proposition.


2. Choose the Tech Stack Appropriately

Once you have completed your research, it’s time to decide on your women’s fitness app’s tech stack. However, remember that your decision will impact your custom fitness app development budget. Not only this but your application’s capabilities may also be limited or expanded by the chosen tech stack. However, you can get assistance from an Android or iPhone App Development services provider that can guide you on what tech stack will be most beneficial for your fitness app.  


3. Make UI/UX Design

At this phase, the fitness app development company creates user flow to define the best way for your targeted users to interact with your fitness application. However, ensure that you develop a navigational and simple design so there is no chance of any confusion. Furthermore, incorporating feedback from potential users during this phase can significantly enhance your application’s usability and appeal. 


4. App Development 

Here, the fitness or healthcare app development solutions provider builds your application as per the approved specifications. It includes frontend and backend development. The front end is the user interface, whereas the back end handles data processing, storage, and security.

Moreover, this stage involves setting up the development environment, inserting the key features and functions, and ensuring compatibility across different devices. 


5. Testing and Quality Assurance 

After developing your app, the app quality analysis will ensure that your fitness app is error-free and running seamlessly on different platforms and devices in every situation.

Here, the fitness app development services provider will employ different testing methodologies such as integration, user acceptance, and unit testing. It ensures you have developed a high-quality product that meets users’ needs while attaining related business goals. 


6. Launching and Marketing 

Now that your app has been thoroughly tested and all issues have been addressed, you can launch it on different app stores. However, remember that just launching an app is not enough, you have to develop an effective marketing strategy so that more people can know about your app.

For this, you can use different marketing strategies, such as targeted advertising, social media channels, influencer marketing, and other promotional tactics.


7. Ongoing Maintenance and Updates

Monitoring your women’s fitness app’s performance will help you quickly identify and fix issues, ensuring a pleasant user experience. You are advised to keep your app updated on changing user needs and recent health trends, keeping users engaged.

If necessary, you can ask a mobile app maintenance services provider to help you keep your app competitive by adding new features, security measures, etc.


Must-have Features of Women Fitness App 

If you are going to do something new by developing a women-fitness app, understand their unique needs. If you are not familiar with women-centric fitness app features, consider the following must-have features:


Women Fitness App Development


1. Personalized Approach 

It allows users to set goals, input fitness levels, and track the menstrual cycle to create customized workout plans.


2. Diverse Workouts

Develop a fitness app that offers different workouts that cater to diverse preferences (strength training, yoga, cardio) and fitness levels. 


3. Activity Tracking 

Ensure you integrate with wearables to seamlessly track calories burned, steps, and distance into your app.


4. Community and Support 

Build a supportive community where women can connect and share experiences with their workout buddies. 


5. Audio or Video Player

With this feature, users can play video tutorials, workout playlists and schedule sessions in the app, improving their overall experience.


6. Mind and Body Integration 

Develop a healthcare app with features like yoga routines or guided meditations to promote holistic wellness. 


7. Nutritional Guidance 

Provide users with healthy recipes or connect them with registered dietitians for a personalized meal plan for fitness. 


Women Fitness App Development


8. Educational Features 

Ensure that information videos, articles, or podcasts on health and fitness topics are integrated into your app to increase users’ knowledge. 


9. Home Workout Focus 

Develop a femtech app that offers bodyweight exercise or routines requiring menial equipment and is perfect for home workouts. 


10. Privacy and Security Measures 

Ensure the implementation of advanced technology that can restrict hackers from accessing user’s information. 


How Much Does It Cost To Develop Women Fitness App?

When creating a home workout app for women, a question that will arise in your mind is, “What is the women fitness app development cost? While there is a range of the elements influencing the final cost to develop women fitness app, we can provide you with a rough estimate based on industry standards. The fitness tracking app development cost is finalized as per the extent of the app’s complexity:


Cost to Develop a Women Fitness App 

Women Fitness App Development Estimated Cost  Time Frame 
Simple Women Fitness App Development $9000 – $14000 3 to 6 Months 
Medium-Complex Women Fitness App Development


$14000 – $21000 6 to 9 Months 
High-Complex Women Fitness App Development $30000+ 10+ Months 


So, if you want to know more in-depth about the women fitness app development cost, you must consult with a fitness or healthcare app development company. Professionals will analyze your project and requirements and make a budget based on this while ensuring you attain your business goal with the app within your budget. 


How Much Does It Cost to Maintain Women Fitness App?

As you know, after launch, app maintenance is a critical element that is often overlooked when planning the initial app development process. Ongoing support and maintenance include different actions, ensuring long-term viability and satisfaction. Hence, you must regularly update your workout apps for females to fix bugs, improve their capabilities, and guarantee compatibility with the latest operating system.

On average, you can estimate the maintenance cost of mobile app by 15 to 20% of the overall development cost. It includes service experience, regular support services, and hosting costs.


Tech Stack for Building a Women Fitness App 

Now that you have learned all about how to develop a step counter app and what it costs, the tech stack is another critical aspect that you must consider when developing a women’s fitness app.


Component Technologies
Frontend React Native, Flutter, Swift, Kotlin
Backend Node.js, Python (Django/Flask), Java (Spring Boot)
Database SQLite, MySQL, PostgreSQL, MongoDB, Firebase
API Integration RESTful APIs, GraphQL, SOAP
Authentication OAuth, JWT
Push Notifications Firebase Cloud Messaging, Apple Push Notification Service
Analytics Google Analytics, Firebase Analytics
Version Control Git, GitHub, Bitbucket
Deployment Google Play Store, Apple App Store, TestFlight, Firebase App Distribution


Women Fitness App Development


Wrapping Up!

As you know, the fitness industry is changing very rapidly; it’s the right time to turn your idea of women fitness app development into reality. With this business idea, you can attract a big audience worldwide. However, developing such an application requires careful planning and budgeting, which involves much effort, research, and money.

If you also feeling the same, you are advised to hire a healthcare or fitness App development company. For instance, Dev Technosys is one of the leading on demand app development solutions providers, with 13 years of experience in the field. To offer a seamless fitness experience, connect with us and let us show what makes us different from the other experts. 


Frequently Asked Questions


Q1. How Much Does It Cost To Create Women Fitness App?

The cost to build the best home workout app for women can vary from $9000 to $30000, depending on the app’s design, platform, complexity, and features. 


Q2. How Long Does It Take To Develop Woman Health and Fitness?

If you develop simple workout apps for women, it may take approximately 3 to 5 months, whereas if you create a fitness app with high complexity, it may take around 10 months. 


Q3. How Can We Reduce The Cost to Develop A Calorie Counter App? 

If you want to reduce the cost to develop a calorie counter app, adopt the following techniques:

  • Minimal viable product
  • Cross-platform development
  • Open-source solutions 
  • Outsourcing development
  • Agile development methodology 


Q4. How Much Does It Cost to Hire Fitness App Developers?

If you want to hire fitness app developers, you have to pay $15 to $25 per hour based on their skill and experience.