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“Connect, Collaborate, Convert”

In this digital marketing world, even the biggest companies are marketing their products and brands to reach globally. So there is only one way to reach your product or brand globally: Influencer Marketing. What happens in influencer marketing is that there is an influencer who has thousands and crores of followers. If he promotes your product or brand, then your product will reach people very quickly.

According to a study, the influencer marketing app market was valued at around $25.44 billion in 2024, and it is projected to reach around $34.35 billion by the end of 2025.

This valuable data shows that investing in this field is most lucrative opportunity for business. But you have no idea about influencer marketing app development cost? There is no need to worry about the cost.

In this blog, we will provide detailed information about influencer marketing app development costs and what factors should impact them.

Quick Summary: In this blog, we will explore influencer marketing app development costs and their features, cost factors, robust development stages, and best monetization techniques.

What Is Influencer Marketing App?

Influencer marketing is an online software platform that allows businesses or companies to connect with influencers to promote their brands and products worldwide.

It allows businesses or users to track their campaign’s performances and find the best influencer according to their requirements or budget. Influencer marketing provides many advanced services, such as communication tools, payment gateway integration, discovery of influencers, data analytics, and sales growth.

Influencer marketing app allows users to easily register their accounts using email, phone numbers, and other personal details.
The average ad spending per internet user on the influencer marketing app is around $6.16 in 2024.
This platform allows users to track their campaign performance and collaborate on content.
As per the study, the popularity of influencer marketing is growing massively in the United States and reaching its targeted audiences.

The Cost To Build An Influencer Marketing App

The influencer marketing app development cost ranges from $8,000 to $25,000 or more, depending on many vital factors that can greatly impact the overall development cost. Other expenses include the development team, maintenance, and security measurements.

So, here we provide the influencer management platform development cost table for a detailed explanation:

Influencer Marketing App Development	Estimated Cost	Time Frame
Simple App Development	$8000 – $11000	3 to 6 Months
Mid-Complex App Development	$11000 – $18000	6 to 9 Months
High-Complex App Development	$25000+	9+ Months

Major Factors That Can Affect Influencer Marketing App Development Cost

The influencer marketing app development cost can be fluctuate by various factors such as maintenance, features, functions, development team, and more. These factors can highly impact the influencer marketing solutions cost, and they change the company budget for development. So, here we provide the list of factors:

1. Development Team

In this first factor, social media app development team cost can be fluctuate, it depends on the developers working experience level and their locations. So, choose the developer according to your development budget and project’s requirements.

Developers Experience level	United States	United Kingdom	Southeast Asia	Eastern Europe
Junior-level	$15 – $25	£14 – £24	$12 – $22	$10 – $20
Mid-level	$30 – $50	£27 – £44	$25 – $35	$25 – $33
Senior-level	$60 – $80	£50 – £65	$40 – $55	$40 – $50

2. Deployment Platforms

Moving to the second factor, the cost of deploying apps varies across platforms and keeps increasing and decreasing. So, choose the deployment platforms according to your project’s budget and specifications.

Development Platforms	Estimated Cost
Web Apps	$12,000 – $16,000
Native Apps	$15,000 – $26,000
Hybrid Apps	$14,000 – $23,000

3. Tech Stacks

Let’s come to the third factor: tech stacks can highly impact and fluctuate the overall influencer marketing app development cost. Most advanced tech stacks are paid, and developers need to use them for successful or advanced development. So, here is a list of the tech stacks with individual costs.

Cloud Storage	AWS, Microsoft Azure, Google Cloud	$1,000 – $3,000
Backend Development	Django, PHP, Nodejs	$4,000 – $10,000
UI/UX Design	Sketch, Adobe XD	$4,000 – $7,000
Payment Gateway	PayPal, Stripe	$4,000 – $8,000
Security	SSL, Biometric, Two-factor Authentication	$1,500 – $4,000
Project Management	Jira, Trello, Asana	$1,000 – $3,500

4. Types of Influencer Marketing

In this fourth factor, there are various influencer management platforms, and their cost can also be different because of their working nature and functionality. So, choose the influencer marketing app that fits your future enhancement and budget. Here, we provide the cost table of different types of influencer marketing:

Type of Courier Delivery App	Cost Estimation
Mega-influencer Marketing	$10,000 – $18,000
Nano-influencer Marketing	$7,000 – $13,000
Micro-influencer Marketing	$9,000 – $17,000
Blog-influencer Marketing	$12,000 – $20,000
Brand-influencer Marketing	$15,000 – $25,000

5. Simple and Advanced Features

Let’s move to the fifth factor. creating an influencer marketing app with advanced features can affect the overall development budget. Simple features can maintain the influencer marketing app development cost. So, select the features and functions according to your app’s complexity and budget:

Basic Features	Estimated Cost	Advanced Features	Estimated Cost
Influencer Search	$10,000 – $15,000	Performance Analysis	$10,000 – $18,000
Audience Analysis	$7,000 – $10,000	Relationship Management	$14,000 – $19,000
Security Features	$8,000 – $12,000	Advanced Security Features	$12,000 – $16,000
Payment Gateways	$6,000 – $10,000	Content Collaboration	$7,000 – $12,000
User Profile	$12,000 – $15,000	Campaign Tracking	$11,000 – $17,000

10 Must-Have Features To Create An Influencer Marketing App

To create an influencer marketing app like Flytant, take a look at the advanced features that can help you make your app fully functional with unique specifications. So, here we provide the premium features:

1. User Registration

It allows users to create a free account on an influencer marketing platform using social media, email, and phone numbers.

2. Campaign Management

This platform allows users to track their campaign performance, create campaigns, and manage multiple campaigns.

3. Influencer Discovery

This platform allows brand owners to find influencers according to their requirements and who can easily complete their goals.

4. Secure Payment Options

An influencer marketing app like TRIBE offers various payment options such as net banking, bank transfer, credit or debit cards, and digital wallets.

5. Audience Insights

It provides audience insights to share their behaviors, habits, purchasing patterns, preferences, location, interests, gender, and age.

6. Link Social Media

This platform allows influencers to link their social media account to easily show their followers and social presence.

7. Campaign Real-Time Analysis

It allows users or brand owners to view campaign performance, such as engagement, reach, conversations, and visitors.

8. Cross-Platform Integration

An influencer marketing app like Octoly allows social media platforms like Instagram, TikTok, Twitter, and YouTube to integrate with the app.

9. Help Center

If any user has a problem regarding the app, customer care is available 24/7 to solve the problem as soon as possible.

10. Notifications

This platform sends alert messages to influencers when brand owners message them for brand promotions and if new services or updates arrive.

7 Key Steps To Develop An Influencer Marketing Platform

To build an influencer marketing platform, you need to follow a significant development process that includes a detailed examination for successful app development. These steps provide every tiny piece of information about how to implement the various services. So, here we provide the mobile app development process:

Identify Requirements and Research
Define Basic Features
Tech Stacks
Design UI/UX
Development
Testing and QA
Releasing and Marketing

1. Identify Requirements and Research

Let’s begin the social networking app development stage. Prepare a sheet of your project’s requirements and needs to avoid data breaches. Observe popular or existing influencer marketing apps and what features and functions they installed in their apps.

2. Define Basic Features

In this second stage of development, research in this competitive market about similar app services and functionality and find out which features you can add to your app. Hire dedicated developers to identify the features that must be installed in your app.

3. Tech Stacks

Let’s connect to the third stage of development, which is selecting the best tech stacks for successful or highly robust app development. Tech stacks mainly work for automated operations and make performance run smoothly. It includes many advanced tech stacks, such as programming languages, databases, cloud storage, and APIs.

4. Design UI/UX

In this fourth stage of development, designing is one of the most crucial development stage because it takes more time to design whole app or website. Hire mobile app developers to design a simple user interface that can be very effective for the users and easy to use.

5. Development

Coming to the fifth stage of development, influencer marketing management development includes many implementation resources, such as integrated modes, third-party integrations, modules, models, and more. To implement all the inbuilt features, assemble a highly skilled development team.

6. Testing and QA

Testing is vital because it tests the app under various concerns and scans for bugs and glitches. Hire influencer marketing app developers with highly skilled knowledge from a mobile app development company to robustly test your app. Also, check the app’s quality and follow the quality assurance procedures.

7. Releasing and Marketing

In this last stage of development, it’s time to publish your influencer marketing app to selected platforms such as Android or iOS. After successfully launching, it’s time to promote your app in various formats, such as digital content, product, email, and affiliate marketing.

How To Make Money From An Influencer Marketing App?

There are various monetization techniques to generate new revenue streams for businesses and increase the overall valuation of the business. So, here we provide the list of the monetization techniques:

1. Subscription Plans

In this first monetization technique, a platform for influencer marketing provides paid subscription plans such as basic, premium, and enterprise. To access all the app’s functions or services, users have to purchase the subscription plans monthly or yearly.

2. Advertising

Let’s move to the second monetization technique: allowing third-party vendors to advertise their services via your app. Charge an advertising fee to show their ads. The fee can vary in different formats, such as display, native, and image ads.

3. Freemium Model

In the last monetization technique, as we discussed with custom influencer marketing software development services, they offer a basic version of the app with limited features. If user wants to access the individual services or functions, then they have to purchase the additional features.

How Dev Technosys Will Help You?

We are at the final stage of the blog. In this stage, we discussed in depth the cost of developing an influencer marketing app and how many factors can highly impact the overall development cost.

We hope that this has cleared up all your doubts regarding the cost and development process. After that, we provided the best monetization techniques to generate new revenue streams from an influencer marketing app.

If you want to learn more about the cost of influencer marketing app development, consult with an influencer marketing app development company that offers innovative ideas and solutions.

Frequently Asked Questions

1. How Much Does It Cost To Build An Influencer Marketing App?

The influencer marketing app development costs ranges from $8,000 to $25,000, depending on features, functions, size, complexity, and requirements.

2. Which platforms Are Most Used For Influencer Marketing?

Here is the list of the various platforms: