Email marketing is the king of the marketing kingdom. – Adestra

 

Email marketing consistently produces a higher ROI than other marketing channels. It’s also great for building a community and engaging your customers at a level that feels one-on-one. If you don’t use the right email marketing software, you won’t be able to reach your customers and subscribers in the manner you need in order to increase engagement, create those crucial relationships, generate leads and increase sales. 

We’ve compiled a list of the best email marketing platforms available today. You can explore the features of each email marketing platform on this list to find the one that will work best for you. We’ll answer some of your questions about email marketing and what it is. We will also explain what an email platform is.

 

List of Leading Email Marketing Software

1. Campaigner

Campaigner is an email marketing platform that allows businesses to automate and track email marketing campaigns. Campaigner’s comprehensive features allow users to create visually appealing and engaging email templates, segment their audiences based on different criteria, and automate customized email sequences.

Users can monitor their campaign performance, and track click-through rates and conversions, using the platform’s advanced email analytics. Campaigner offers tools for A/B tests, which allow users to test different email variations.

This allows them to optimize their campaigns and achieve better results. The intuitive interface and user-friendly workflow of Campaigner make it simple for businesses to reach their targeted audience and manage their email campaigns efficiently.

Starting Price Free version Free trial Support Customer Ratings Training
$59.00/Month
No Yes Yes 3.9 Yes

2. Brevo

Brevo is a platform that covers many types of business communication, such as Email, SMS, and Facebook. It also includes Chat, CRM, and other features. The mission of the company is to help companies meet their customers. Automated tasks allow you to concentrate on important tasks while automating the rest.

Email builder allows you to create beautiful emails quickly, but it’s the combination of features that makes the platform so powerful. Chat, SMS marketing, and Inbox are just a few of the features that will help you create smarter, more persuasive email campaigns.

Facebook Ads is integrated, allowing you to retarget your contacts and bring in new leads. So if you want to Build Email Marketing Software like Brevo, you can take help from professionals.

Starting Price Free version Free trial Support Customer Ratings Training
$25.00/Year
Yes Yes Yes 4.5 Yes

3. Omnisend

Omnisend is a platform for email marketing automation designed specifically for e-commerce businesses. The platform is designed to meet the needs of online retailers, offering a variety of powerful features that optimize email marketing campaigns. Omnisend allows e-commerce companies to create customized email campaigns based on the preferences and behaviors of each customer.

The platform offers segmentation tools that allow businesses to send relevant messages to specific segments of customers. Automation workflows allow businesses to create automated email sequences that are triggered by events or actions of customers, such as abandoning a cart or following up after purchase.

Omnisend offers a drag-and-drop editor and various templates to create visually appealing emails. The platform also offers tracking and analytics tools for measuring the effectiveness of email campaigns. This allows users to make data-driven choices to increase customer engagement and improve conversion rates.

Starting Price Free version Free trial Support Customer Ratings Training
$499.00/Month
No No Yes 3.6 Yes

 

47% of marketers stated that email is their most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%)

 

4. SMTP

SMTP is an acronym for Simple Mail Transfer Protocol. It is the fundamental protocol for sending and receiving emails between servers. SMTP transmits emails from the email client or server of the sender to the email server of the recipient.

It is a set of rules and guidelines that govern the handling and routing of email. Your email client or email server establishes a connection to the recipient’s server using SMTP. The message is then delivered. SMTP makes sure that emails are properly formatted and transferred securely from one server to another.

It is an important component of email infrastructure, and it is used by many email service providers as well as software applications in order to ensure reliable delivery across the Internet.

Starting Price Free version Free trial Support Customer Ratings Training
$25.00/Month
No No Yes 4.2 Yes

EmailOctopus

5. EmailOctopus

EmailOctopus offers a simple and cost-effective email marketing solution that allows users to send newsletters, manage subscribers and track email campaigns. EmailOctopus allows users to create email campaigns that look professional using templates they can customize or their own designs.

Platform features include list management, segmentation, and automation. This allows businesses to target certain groups of subscribers by delivering personalized content. The platform also offers detailed analytics and reports, which allow users to track and report on the performance of email campaigns.

EmailOctopus’ user-friendly interface, affordable pricing, and flexible plans make it a popular option for individuals and businesses who are looking to engage their audience with effective email marketing.

Starting Price Free version Free trial Support Customer Ratings Training
$8.00/Month
No Yes Yes 4.7 yes

ConvertKit

6. ConvertKit

ConvertKit, an email marketing tool, is designed specifically for online entrepreneurs, bloggers, and content creators. It has a number of features that help users engage and grow their audience. ConvertKit allows users to easily send and create emails, manage their subscriber list, and automate email campaigns.

Its intuitive interface makes it easy to create emails, and the platform offers customizable templates that streamline the process. ConvertKit offers advanced segmentation features, which allow users to target certain segments of their audience and provide personalized content. ConvertKit also provides tools to create landing pages and forms for capturing leads.

Starting Price Free version Free trial Support Customer Ratings Training
$15.00.Month
Yes Yes Yes 4.7 yes

GetResponse

7. GetResponse

GetResponse, one of the most popular email marketing platforms in use by marketers from all industries, is a favorite among us. Email automation, email templates, and segmentation are all included. Auto Funnel is a handy feature that creates a marketing funnel ready for use in email marketing campaigns.

GetResponse offers a range of powerful tools geared toward brand growth. From A/B tests to an analytics tool that tracks the performance of email campaigns. Its autoresponders automatically send welcome emails and follow-ups, educational series, and nurture leads.

Additionally, if you want to invest in crafting software like GetResponse, then you should hire dedicated developers. Facebook Pixel integration allows for a powerful retargeting campaign with just one click. You can send targeted communications based on website visitor tracking.

Starting Price Free version Free trial Support Customer Ratings Training
$19.00/Month
Yes No Yes 4.2 yes

 

The global email marketing software market is projected to reach $20.62 billion by 2028.

 

8. EngageBay

EngageBay, a CRM and marketing automation platform in one, is a powerful tool for businesses. It offers a variety of features that help streamline marketing and improve customer engagement. Businesses can manage their contacts efficiently, track interactions and automate marketing campaigns with EngageBay.

Users can create and send customized email campaigns using the platform’s email marketing features. EngageBay also offers tools for social media management, customer service, and sales automation.

The platform’s integrated strategy allows businesses to track customer behavior and optimize marketing strategies. EngageBay offers a comprehensive set of features that can help businesses improve their customer relationships, increase conversion rates and grow their business.

Starting Price Free version Free trial Support Customer Ratings Training
$14.99.00/Month
Yes Yes Yes 4.7 Yes

9. AWeber

AWeber has been a leading email marketing platform for many years. It is known for its user-friendly and reliable features. Businesses can create and send emails that look professional, manage their subscriber lists, and automate email campaigns. AWeber offers a variety of customizable templates that make it easy to create visually appealing emails.

AWeber also provides advanced segmentation features, which allow businesses to target specific audiences within their subscriber lists. AWeber also provides tracking and analytics tools for monitoring the performance of email campaigns, such as open rates and click-through rates.

AWeber’s intuitive interface and robust features make it a popular option for businesses of any size looking to engage their audience via effective email marketing.

Starting Price Free version Free trial Support Customer Ratings Training
$0.00
Yes Yes Yes 4.4 Yes

10. ActiveCampaign

ActiveCampaign, a powerful CRM platform and marketing automation tool, is known for its integration and robust features. It provides a variety of tools to help with email marketing, segmentation, and automation workflows.

ActiveCampaign allows businesses to create customized email campaigns, target messages based on the behavior of customers, and track engagement. CRM functionality on the platform allows for seamless lead scoring and sales automation.

ActiveCampaign offers automation features that allow businesses to automate tasks and communications in order to nurture leads and improve customer engagement. Platform integrations allow businesses to streamline and connect their marketing efforts.

Starting Price Free version Free trial Support Customer Ratings Training
$15.00
No Yes Yes 4.6 Yes

 

59% of marketers believe email is over twice as effective at generating leads than channels such as PPC and paid social media.

11. Drip

Drip is a CRM and email marketing platform that was designed for e-commerce businesses. Businesses can use Drip to create highly targeted and personalized email campaigns that engage customers.

The platform offers advanced automation capabilities, which allow businesses to create complex workflows that are based on the behavior of customers, such as abandoned shopping cart recovery and post-purchase follow-ups.

Drip offers robust customer segmentation features, which allow businesses to separate their audience based on demographics or purchase histories, as well as engagement levels. This segmentation allows businesses to send more relevant and targeted messages. Drip also offers extensive analytics and reporting that give businesses valuable insight into the performance of their email campaigns and customer behavior.

Starting Price Free version Free trial Support Customer Ratings Training
$39.00/Month No Yes Yes 4.4 Yes

12. MailerLite

MailerLite is a simple email marketing platform. MailerLite lets users create and send newsletters via email, manage subscriber lists, and automate campaigns. MailerLite allows businesses to create visually appealing newsletters with drag-and-drop editors or predesigned templates.

Segmentation features allow businesses to target certain groups of subscribers according to their demographics or interests. Automation tools allow you to set up automated emails such as abandoned cart reminders or welcome emails.

This allows subscribers to be engaged at the appropriate time. MailerLite offers email analytics, such as open rates and click through rates, to help businesses track the success of campaigns. MailerLite makes email marketing accessible to businesses of any size.

Starting Price Free version Free trial Support Customer Ratings Training
$19.00/Month Yes Yes Yes 4.7 Yes

13. Keap

Keap, a customer relation management tool, has robust sales, marketing, and automation tools. It is therefore a good fit for our list of best email marketing platforms. Keap integrates with other business apps and tools, including automation, workflows, email templates, invoices, and quotes.

This platform’s automation and CRM are its true strengths. They are simple to use and help you convert current customers into return customers. Keap integrates with other business apps and tools, which makes it an excellent choice for eCommerce brands that have a growing MarTech stack.

Starting Price Free version Free trial Support Customer Ratings Training
$129.00/Month
No Yes Yes 4.1 Yes

14. Constant Contact

Constant Contact makes it easy to create email marketing campaigns. Constant Contact has a smart editor which makes it simple to design and customize great-looking emails on any device.

Other features make it a good choice for smaller brands or non-profits, including automation, social media marketing to generate leads, and the capability to create websites and landing pages. Constant Contact has email marketing tools for eCommerce to help you grow your online store. You can import contact lists from Excel or Outlook.

Starting Price Free version Free trial Support Customer Ratings Training
$12.00/Month
No Yes Yes 4.3 Yes

 

How Much Does It Cost to Hire Dedicated Software Developer?

 

15. Mailchimp

Mailchimp, a popular email marketing platform, offers a variety of features that help businesses engage their audiences through email campaigns. Mailchimp allows users to create visually appealing, professional email templates. They can also segment their subscriber list based on different criteria and automate email marketing campaigns.

Users can track and analyze campaign performance using the platform’s tools. They can measure metrics such as click-through rate, open rate, and more. Mailchimp supports integration with third-party platforms and applications, which makes it simple to connect data. Mailchimp also offers robust list management tools, which allow users to manage subscribers, remove them, and keep a compliant and clean email list.

So, if you want to expand your business in email marketing software, then you must hire software developers. Mailchimp’s user-friendly features and comprehensive interface make it a popular option for businesses of any size looking to improve their email marketing efforts.

Starting Price Free version Free trial Support Customer Ratings Training
$13.00/Month
Yes Yes Yes 4.5 Yes

16. SendX

SendX is a simple and affordable email platform that allows businesses to automate and analyze their email campaigns. SendX allows users to create engaging emails with customizable templates, drag-and-drop editors, and customized content.

The platform offers automation features that streamline email marketing. Businesses can set up automated workflows using user behavior, demographics, and other criteria. SendX offers robust customer segmentation, which allows businesses to target certain groups with tailored messaging.

Users can also track the performance and results of their emails through detailed analytics and reporting. This will give them insights into conversion rates, open rates, clickthrough rates, and more. SendX is a cost-effective and user-friendly solution that allows businesses to use email marketing as a tool to engage their audience and convert them.

Starting Price Free version Free trial Support Customer Ratings Training
$9.99
No Yes Yes 4.5 Yes

17. Moosend

Moosend, a relatively new email marketing tool, is also considered to be cheap and efficient. The software is designed to help new e-commerce shops get used to email marketing. It includes tools like E-commerce AI, which provides suggestions on how to improve performance. Email marketers will also enjoy its other features, such as the ability to customize templates easily or choose from a library of templates.

The campaign editor allows you to create emails that look professional. Forms and popups can be used to create your email list. Real-time reporting, analytics, and customer insight are available. Email personalization helps you better target your customers. Email marketing AI tool from Ecommerce that provides suggestions for improving your email marketing.

Starting Price Free version Free trial Support Customer Ratings Training
$9.00/Month
Yes Yes Yes 4.6 Yes

18. Freshmarketer

Freshmarketer, a platform for marketing automation, includes powerful email marketing features. Freshmarketer allows businesses to create and send targeted emails to their subscribers. It has a simple interface that allows you to create visually appealing templates. The platform also includes features such as personalization, A/B testing, segmentation, and customization to optimize the performance of emails and engage users.

This email marketing software development integrates its email marketing tool with its suite of marketing tools including customer journey tracking and conversion rate optimization.

This integration allows businesses to track the impact their email campaigns have on customer behavior, and make data-driven decisions. Freshmarketer is a comprehensive tool that helps businesses execute effective email marketing campaigns and drive customer engagement.

Starting Price Free version Free trial Support Customer Ratings Training
$19.00/Month
Yes Yes Yes 4.4 yes

 

Email Marketing Software

 

 

 

 

19. Bitrix24

Bitrix24 is a platform that replaces many apps and services with one ecosystem in which your business can operate. Its tools include CRM, task & project management, website, contact center, and communications. Bitrix24’s email platform includes web forms, instant messaging, SMS marketing, and Facebook, Instagram, and Google paid advertisements.

Bitrix24 may sound like an oversized, clunky program, but that’s not the case. Brix24’s interface is relatively simple to use, and it comes with a CRM built in. This makes creating email marketing campaigns easy.

Starting Price Free version Free trial Support Customer Ratings Training
$61.00
Yes Yes Yes 4.2 Yes

20. HubSpot

HubSpot, a marketing automation and CRM platform with a powerful email marketing tool is versatile. HubSpot offers email marketing features that allow businesses to create, track, and send email campaigns.

Users can create visually appealing emails with the platform’s user-friendly interface. Templates are customizable. HubSpot offers advanced segmentation features that allow businesses to reach specific audiences with tailored content. The platform’s automation tools allow the creation of automated emails based on the behavior of customers, ensuring timely, relevant communication.

HubSpot seamlessly integrates with other marketing tools to allow businesses to centralize marketing efforts. Users can optimize their marketing strategy by analyzing and reporting email campaign performance.

Starting Price Free version Free trial Support Customer Ratings Training
$0.00
Yes Yes Yes 4.5 Yes

Conclusion

Email marketing software is a powerful tool for small business growth. You have the permission of the person who subscribes to your list and they are interested in what you’re offering. Why not take advantage of their interest and sell them something?

Build your list with the best email software, just by taking help from a software development company that can build software and increase conversions and generate more revenue.