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The internet, ever since its invention, has impacted numerous fields of work in a number of ways. The music industry, until very recently, had not completely known the impact of the internet and its resources.

However, today, most music can be created, edited, shared, sold, and bought over the internet, without much hassle. This transformation is an ongoing process and an increasing number of music app developers have sprung up around the globe, in order to help musicians navigate the process of creating their own branded music apps.

In such a scenario, there is bound to be a debate regarding the advantages and the disadvantages of music apps and whether or not it is fair for a musician to hire music app developers to create music apps for their personal brands.

We would argue that the benefits indeed outweigh the cons and in this article, we would like to address the advantages of being a musician or a music company that owns their own branded music app for their fans.

A Glance At Music Marketing And Why The Musicians Or Producer Should Have Their Own Platform

In the technology-driven world, social media is the ultimate marketing tactic but it also provokes musicians to have more than just a conventional digital strategy.

Ever wondered what personalities like Beyonce, Rihanna, or Michael Jackson have in common? The answer is that they were not only known for their excellence in music but also their larger-than-life persona.

Adding to that, mentioning any of these names is a direct conjecture of musical notation or instant musical visuals and it is because these musicians have developed a strong brand image that speaks for itself to fans.

Also, the personal brand reputation of any artist, music company, or individual musician is directly linked to their productivity and success.

In the age of social media, technical solutions are transforming the interaction of musicians with their fans with an insatiable hunger for their music. A brand or a website is cited as the most efficient tool that is at the musician’s disposal.

Having a branded platform like an application or a website helps music companies or individuals to build their brand reputation along with accessing its control.

musician website

With the help of a fully customizable application or website, musicians can have a highly creative platform where they can engage their potential fans or attract new ones.

The controlling elements of this application or website’s design might be the layout, search bar, appearance, and similar components that can reflect the version of the musician or the company and can have an immediate influence on the visitors.

A dedicated website or application will leave an everlasting impression on the visitors as compared to the conventional media pages. This type of application solution has the potential to convey the actual message of musicians or artists to their fans.

If you can integrate high-quality features into the same application then it can become a great opportunity for music enthusiasts to collect images, albums, or music files under the same roof.

You can also consider integrating presale information, outbound links, ticket links, details of musical tours, and many user engagement options to users.

One of the most important benefits of running a music application or a website is that it offers enormous control to musicians or platform owners to control its functions and fan base.

Why Should Musicians And Music Companies Have Their Own Branded Apps?

1. Moving With The Changing Times

As with most technology, in the field of music as well, the rate at which advancements have been made in the last decade alone, is certainly astonishing.

The days of music CDs, cassettes, and vinyl are so far behind us today, that these instruments, once considered the pinnacle of music technology, are now either completely obsolete or simply considered antiques.

With this being the case, musicians and music companies, both old and new, must adopt practices that require them to use the latest available technology.

This will then ensure that they remain relevant and trending for as long as they wish to create music. Further, with the help of a music app development company, this process has become quite accessible today.

2. Ease Of Purchasing Music

No matter how much technology may advance, the one thing that has not changed is the fact that musicians still need to be able to earn a living from their music.

For this purpose, it is important for a musician to not only stay in the limelight but also to provide potential fans and buyers with a platform where they can purchase their music.

music purchase

With the help of a mobile app development company, musicians can now create their own platforms that will allow their fans to purchase and listen to their favorite genre of music.

Apart from providing the fans with a platform to purchase their music, this also allows musicians and fans to circumnavigate the concerns of piracy. When the musicians themselves provide an authentic platform that hosts their music, any cases of foul play can be easily eliminated.

3. Better Social Media Presence

The numerous social media websites that exist today have, in many ways, taken over the role of newspapers and magazines in circulating news about current and upcoming music trends.

Even magazines that exist almost independently of social media websites find it necessary to maintain a significant presence on social media.

Considering how impactful social media has become in this way, musicians and music companies too must have a significant social media presence in order to reach out to even their most obscure fans.

social media presence

With the help of a social media app development company, musicians and music companies can now have a social media presence through their own music apps.

For instance, these music apps can allow companies and musicians to release their new albums or singles directly to their fans on their social media pages, without much difficulty.

4. Greater Access To Music

From the perspective of the fans themselves, music apps are a great way of providing them with access to the latest music available in the market.

Today, internet access is perhaps more wide and varied than access to a music store in many parts of the world. In such a situation, by providing fans with direct access to music through music apps, music companies and musicians can gain a huge fan following all over the world.

music apps

This certainly means that a music app must be easily adaptable to the requirements and the regulations of the different parts of the world that the listeners may reside in.

Therefore, musicians and music companies will have to hire dedicated developers for this purpose. Considering how music apps are very popular right now, musicians can rest assured that any cost that goes into building the app will be regained through the long term use of their app.

5. Successful Marketing Techniques Through The App

For any business or product, including music, the key to success is the right kind of marketing. For the music industry, marketing is often done through partnerships with major brands and other forms of advertising on various media platforms.

However, with the advent of music apps, a music app development company can provide its users (musicians and music companies), with another form of marketing – location-based marketing.

marketing techniques

With the help of location-based marketing, a music app will allow fans to choose whether they wish to share their location with the music app and be intimated about the music genres that people around them are listening to.

One major advantage of this could be that fans can now discover music that they may have never heard of before and therefore, allow emerging musicians a chance to showcase their music in a genre that is perhaps overshadowed by other music giants.

6. Efficient Feedback Systems

Once a new music album or a single is marketed and released to listeners, the next step in the process is receiving feedback. When a song or an album is released there are some questions that need to be answered.

Is a certain album an immediate hit? For how long will it stay at the top of the chart? How many people across the globe listened to it? These are the questions that need to be answered in order to gauge the reception of a newly released song or album.

Keeping this in mind, a web development company today can provide the musicians and music companies, and their fans, with an in-built feedback system within the music app.

feedback sys

This is done by providing the fans with a platform where they can record their likes and dislikes for a particular song or album and leave comments or suggestions regarding the music.

This ensures that the preferences of the fans are acknowledged, allowing musicians and music companies to stay on top of changing music trends in the market.

7. Fundraising Campaigns And Social Causes

Popular musicians, without a doubt, are in a position of influence in the larger community of their fans. This means that any social campaigns and causes that they take up are bound to have a large fan following, allowing them to highlight important issues that need to be addressed around the globe.

fund raisingg

For this reason, a mobile app development company, according to the needs of their clients, can create a platform in the music app that will allow musicians to inform their fans about the various fundraising campaigns and social causes that they are taking up.

Further, through the app, the fans can also be provided a trustworthy platform through which they can make their donations to these causes.

8. Individual Musicians Gain Independence

Most musicians today require the label of an established music company to become popular amongst the public. However, with the use of music apps, individual musicians can market themselves directly to their audience, without the assistance of a music company. This means that a musician can make music on their own terms and perhaps gain a very niche fan following.

9. Allow Emerging Artists To Establish Themselves

A personalized music app that a mobile application development company can provide for an emerging musician helps in leveling the field for emerging musicians.

As mentioned earlier, these music apps can provide independent artists with a platform to showcase their talents.  But apart from this, it also means that independent musicians and emerging artists have more platforms through which they can compete with popular artists backed by popular music companies.

With the use of music apps, not only do the musicians gain better access to their audience, but fans are now given a wider range of music to choose from.

10. Talk Shows And Podcasts

Music listeners are often interested in not just purchasing and listening to the songs and albums by various musicians and music companies, but they also enjoy learning more about the artists themselves and their creative processes.

podcasts

Through the use of music apps, musicians can now host podcasts and talk shows where they can invite and chat with other musicians, talk about their fan-favorite albums, their creative journeys, and inspire upcoming artists with their own insight into the process of creating music.

Further, this allows a musician to give their fans an all-around view of their talents, not just in music but also in other creative fields.

Conclusion:

In the current technological worldview, music apps are at the helm of a tech revolution and it is quite likely that they will continue to remain in that position for a long time.

Online media has transformed music so much that it has become necessary for the two to go forward hand-in-hand in order to ensure that the music industry remains relevant and trending and does not become obsolete.

Therefore, it can only be concluded that while such a transformation may not always be an easy process for both the kingpins and the emerging artists of the music industry, music apps are a tried and tested way to success. If this is not a testament to their benefits, then what is?