In today’s digitized world, having a strong social presence is essential for better business growth. But, simply having a presence on any social media platform isn’t enough unless you are using the right social media applications with a well-crafted plan.

Targeting the right audience is essential for must-needed business exposure and higher conversion rates. It is one of the essential steps of social media app development and marketing.

So, here we will discuss the top 5 social media apps that businesses can utilize to achieve growth and success in 2022 and beyond.

List of The Best Social Media Applications For Businesses

Want to develop a strong social presence for your business but don’t know where to begin? Try the following social media applications that will offer numerous benefits to your businesses. Let’s discover the apps one by one.

 

1. Facebook

 

Facebook

 

Founders Mark Zuckerberg
Launched 2004
Headquarters Menlo Park, CA
Active Users $2.9 billion

 

Facebook needs no introduction; it is known as the king of social media. It is one of the oldest yet most popular social media applications and has 2+ billion active users. With such a wide audience, there is no denying that businesses can find their target market here.

People already browsing Facebook don’t have to visit an external site and can directly communicate with businesses. So, businesses can develop an app like Facebook or generate leads and profit from this social media application.

 

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2. Instagram

 

Instagram

 

Founders Kevin Systrom, Mike Krieger
Launched 2010
Headquarters Menlo Park, CA
Active Users $24 billion

 

Instagram is another social media platform where influencers, product-based businesses, and coaches can get amazing profits. With 2 billion MAU, Instagram has become a popular social media app for people under 35. In the US, more than 70% of businesses use Instagram for marketing and are even developing apps like Instagram to step into the business world.

The best feature of Instagram is that it allows businesses to spread awareness at a relatively low cost than other social media applications. Also, Instagram reels are an effective approach to grabbing users’ attention at first glance. These are the reasons why businesses choose to develop app like Instagram while planning for social networking app development. So, you can use this platform as a strong asset for both business app development and marketing.

 

3. YouTube

 

YouTube

 

Founders Jawed Karim, Steve Chen, Chad Hurley
Launched 2005
Headquarters San Bruno, California
Active Users $28.8 billion

 

Businesses that want to increase brand visibility via video-sharing can use YouTube. This social media application has billions of users. So, it could be a great platform for boosting engagement and personal branding. The ever-growing popularity and success of YouTube have made businesses think about developing an app like YouTube.

Research predicts that some people even skip searching for things on Google and prefer to find remedies, tips, tricks, and other informational videos on YouTube. This social networking platform covers all genres, from beauty, education, and gaming to DIY home improvements. So, all types of businesses can think of generating better revenue and profit with YouTube’s social media application.

 

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4. WhatsApp

 

WhatsApp

 

Founders Brian Acton, Jan Koum
Launched 2009
Headquarters Menlo Park, California
Active Users $5.5 billion

 

When it comes to the social messaging app, WhatsApp tops the list. Social messaging might not be the best choice for marketing, but it has a 98% open rate compared to email marketing which is around 20%. Unlike SMS, WhatsApp messages are free to send, so businesses can use them as an asset to drive customer engagement, sales, and profit.

To avail business profit from WhatsApp social media app, a strong connection is a key, and once you crack WhatsApp, you will get a direct marketing channel to your audience. Currently, 50 billion businesses are using WhatsApp, and many are planning to develop apps like WhatsApp. So, you can also think of it and let your business gain visibility and profit in no time.

 

5. TikTok

 

TikTok

 

Founders ByteDance Ltd, Zhang Yiming, Toutiao
Launched 2016
Headquarters Culver City, California
Active Users $1 billion

 

Tiktok is well-known as the leading destination for short-form mobile video, having a mission to bring joy and creativity. In 2020, Tiktok was the most downloaded business application having millions of active users. Right after Instagram and Snapchat, Tiktok is the second-most downloaded business application. Even businesses can use this platform to make creative promotional videos, informational videos, and more.

Tiktok offers an advertising service known as Tiktok for business, and the ads cost around $10 per 1000 views. Moreover, businesses can also partner with influencers to get their products and services advertised. There are mostly short-form videos on Tiktok, so businesses can make users aware of their products and services.

Developing an app like Tiktok could also be one of the best examples while planning for social media app development or entertainment app development.

These are some of the best social media platforms that businesses can choose to drive business profit and growth in 2022 and beyond. If you are still confused about which platform to use for your business, look at the succeeding section.

 

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Which Social Media Platform Is Best For Your Business?

Want to leverage social media marketing strategies for your business? Don’t know which platform to choose? Don’t panic! We’ve mentioned the purpose of all social media applications here to help you make the right decision.

  • Facebook: Advertising, local businesses, relationship-building
  • Instagram: E-commerce, tweet screenshots, organic engagement, influencer marketing
  • TikTok: Entertainment, B2C marketing
  • LinkedIn: B2B, organic engagement, long-form content, privacy
  • Twitter: Customer services, Democrats, advertising, news
  • Snapchat: Video ads, location-based marketing, app marketing

We hope that after knowing the major purpose of each social media application, it will be easier to choose the right social media app platform for your business. So what are you waiting for? Get your hands on social media app development and be ready to experience better business growth in the coming time.

For more help, you can also take assistance from social media app development company professionals possessing years of experience. The experts will help you with social media app development, marketing, maintenance, and support.