Have you ever thought, what if you could turn your brand into a social sensation? Yes, it sounds good! If you also want the same, you have come to the right place. This blog will help you know the secret behind taking a business to new heights in today’s digital landscape. 

Nowadays, social media applications for businesses have become significant tools for connecting, engaging, and growing. According to a study, the US is now the world’s largest social media advertising market, spending $72.3 billion on the platform in 2023. Social media advertising is anticipated to reach $219.8 billion by 2024.  As per these market stats, it would be a strategic move for your business to invest in a social media app for business. Whether you want to expand your reach or create impactful campaigns, social media apps offer the toll you need to succeed.

So, what are you waiting for? In this blog, we will explore different social media applications for businesses that can help you strengthen your online presence.

Quick Summary: Learn about a range of social media applications for businesses that help entrepreneurs take their business online, ensuring wider reach, increased revenue, customer engagement, and business growth. 

 

Introduction of Social Media Applications for Businesses

You might be familiar with the term “social media applications.” These are the platforms that connect users. However, social media apps are not only a platform that connects people, but they are also useful tools for businesses looking to enhance their online presence, increase their reach, and engage with their audience.

Using social apps, businesses can gain valuable insights into customer behavior that allow them to tailor their strategies to have more impact. Apart from all this, the ability of social media to share multimedia content also fosters creativity and helps entrepreneurs enhance their brands.

Overall, social media applications for businesses are game changers, ensuring businesses attain all their goals while increasing user engagement. 

 

Market Stats of Social Media Platforms

 

Social Media Advertising – Worldwide

• The market for social media advertising is expected to generate US $219.8 billion in ad spending by 2024.
• The market is predicted to have grown to a value of US $255.8 billion by 2028, with an annual growth rate (CAGR 2024–2028) for advertising spending of 3.86%.
• When compared globally, the United States will produce the majority of advertising spending (US $76,400 million in 2024).
• In the social media advertising business, mobile will account for US $255.8 billion of total ad spending by 2028.
• By 2028, there will likely be 6,054.0 million users in the social media advertising industry.

 

5 Benefits of Developing Social Media Applications for Businesses

As you know, popular social media platforms have changed the way businesses promote or market their services and products. As a result, businesses have started to invest in social media app development, benefiting their businesses in terms of brand recognition, revenue generation, and many more. If you want to know more about how social media can help your business, take a look at the following benefits of social media marketing:

 

 

1. Brand Enhancement

With the best app for business social media posts, you can build a strong identity by sharing unique connections, messages, and values with your target audience. This direct connection builds loyalty and trust among users, making the specific brand more relatable. 

 

2. Increased Visibility and Reach

You can use target campaigns and virtual content to connect with potential customers worldwide, regardless of their location. This will enable you to make your presence and stay ahead in today’s crowded and competitive landscape.

 

3. Competitive Advantage

Social media apps allow businesses to differentiate themselves. Providing exclusive platforms for product promotion, discussion, and customer engagement can make a brand stand out. Moreover, by implementing innovative features into your best social media platforms for businesses, you can position your business as one of the industry leaders. 

 

4. Monetization Opportunities

The primary objective of any business is to generate revenue and earn profit. Hence, businesses can monetize social media apps and earn revenue through advertising, in-app purchases, premium subscriptions, and partnerships. These strategies help transform user engagement into a profitable channel. 

 

5. Improved Customer Services

Using social media apps, businesses can directly communicate with users via chatbots, message, and live support features. This enables businesses to respond timely to concerns, collect feedback, and offer a pleasant user experience. Hence, this enhances customer satisfaction and builds lasting relationships. 

 

 

List of The Best Social Media Applications For Businesses

There is no secret that social media has changed the way entrepreneurs operate their businesses. Nowadays, it has become significant for businesses to leverage social media apps to engage with customers, boost sales, and build sales. 

Hence, you have made wise decisions if you also want to develop a social media website. However, if you want to use existing social media sites for your brand, here is a list of top social media apps for businesses you must look for at once:

 

1. Facebook

Facebook is the king of engagement and is used by billions of people worldwide. Facebook is currently the most popular social media site globally, with 3.07 billion monthly active users as of September 2024. While general people use the app for entertainment, entrepreneurs use this social media app for their businesses as it offers different tools for advertising, marketing, and customer engagement.

 

 

Facebook pages are an excellent way for businesses to maintain their online presence as these allow businesses to directly connect with customers through videos, posts, promotions, and events. 

 

2. WeChat

Has WeChat been considered an all-in-one super app? WeChat combines messaging, payments, social networking, and more into one platform that makes it the best solution for interacting with potential business partners and customers. As of June 2024, more than 1.37 billion people use WeChat every month globally, making it one of the best social media apps.

 

 

WeChat Official Accounts also allow businesses to share news, promotions, updates and engage with users directly. Businesses can use this app to create customized Mini Programs for everything from e-commerce to loyalty rewards that enhance user interaction and engagement. 

 

3. Twitter

It’s one of the most powerful tools for brand communication and customer engagement. Twitter is specifically useful and effective for businesses that want to establish through leadership, engage with target audiences in real-time, and stay updated on industry news. 

 

 

What makes Twitter different is its ability to make content viral quickly; estimates indicate the number of monthly active users of X/Twitter is above 368 million globally. Every month, almost 50.5 million users utilize X/Twitter in the US alone. This data depicts how investment in on demand app development solutions can be profitable while taking a business to the next level. 

 

4. Instagram

It’s a visual platform that focuses on videos and photos, making it suitable for businesses looking to showcase their products in a visually appealing way. As of early 2024, Instagram boasted 2 billion monthly active users worldwide, providing Facebook and YouTube with much-needed contrast. Using different ways, Instagram engages users with stories and posts on IGTV and reels. 

 

 

Furthermore, this platform allows businesses to make a personal connection with their audience that showcases behind-the-scenes content and user-generated posts, encouraging engagement. As an entrepreneur, if you also want to create a social media app like Instagram, ensure your platform allows you to tag products in posts so that users can purchase directly through the app. 

 

5. TikTok

It’s a relatively new social media app that has become popular with businesses in a short time. Businesses that want to reach a younger audience can use TikTok. It’s a good option to boost brand awareness even if businesses do not have a large follower base because TikTok’s algorithms allow content to gain a large range organically.  Around 1.04 billion people use TikTok every month worldwide, including 170 million users in the United States. In 2023, TikTok made $16 billion in sales in the US.

 

 

If you are also operating a business and your target audience is youngsters, investing in such business app development can help you attain all your business goals. However, you are advised to include in-feed ads, sponsored hashtag challenges, and brand takeovers on your social media Platforms for businesses to reach a highly targeted audience effectively. 

 

 

6. Telegram 

Are you looking to engage with your audience securly? If yes, then look no further than the Telegram. The app has gained huge popularity as it prioritizes privacy. By the end of 2024, Telegram hopes to have one billion active users worldwide, up from its current 950 million. To date, Telegram has been downloaded over 1.3 billion times. 

 

 

By investing in the best social media platforms for business marketing, you can also grow your business while generating revenue. However, you must hire dedicated developers if you are not a pro in developing apps. Experts have years of experience in making the must-have social media apps for entrepreneurs and businesses.

 

7. WhatsApp

The worldwide number of WhatsApp users. As of this year (2024), WhatsApp already has more than 2.78 billion unique users worldwide. This data demonstrates the dominance of Whatsapp in the messaging app market. Using WhatsApp, businesses can connect with their potential audience through real-time messaging, making interacting with customers easy. Businesses can also set up automated responses and provide customer support to enhance customer experience. 

 

 

As a result of this, most businesses have started to invest in social network app development so that they can connect with users on a personal level. This not only enhance their brand recognition but also ensure a relationship of trust and customer loyalty. 

 

8. Snapchat

Do you want to add a playful touch to brand engagement? Snapchat is the best option. Its unique value lies in its dominance among youngsters. As of the second quarter of 2024, this option exists. There were 432 million active Snapchat users globally, up from 422 million daily active users in the first quarter of 2024.

 

 

This data is ideal for businesses targeting a younger demographic through interactive filters and innovative campaigns. You can engage users and drive your business awareness through Snapchat ads and augmented reality experiences, as these provide a creative way for user engagement. 

 

9. Reddit

This forum-based social media app thrives on discussion and community engagement. Businesses leverage their diverse audience and organize it into “subreddit” communities to promote products, conduct market research, and build brand loyalty. Every day, 73.1 million people use Reddit, and there are 267.5 million weekly active users. According to this data, Reddit presents a goldmine of niche markets. 

 

 

You can connect with your target audience in highly relevant subreddits, enabling you to cater messages and campaigns with pinpoint accuracy.  Spotify and Nissan are popular brands that have used Reddit’s AskMe Anything” session to foster direct interaction with users so that transparency can be enhanced and a relationship of trust can be established. 

 

 

10. You Tube

Do you know video content can drive your brand forward? Well, YouTube is the perfect option for you to showcase your brand through compelling visuals. As of April 2024, YouTube is the second most popular social media site worldwide, with approximately 2.5 billion monthly active users.

The business can tap into a vast audience with more than 2 billion monthly active users. Whether it’s about making instructional videos, brand stories, or product showcases, YouTube facilitates an excellent opportunity for engagement and lead generation. 

 

 

If you are also considering developing the best social media marketing apps for small businesses, you are advised to hire an IT consulting services provider. Professionals will analyze your project requirements and help you create the best social media app for advertising a business.

 

11. Pinterest

If you are a business that relies on visuals- like in food, fashion, events, or home decor. In that case, Pinterest is best for you as this app offers a unique opportunity to inspire customers and drive conversion. This app acts as a visual search engine that allows users to explore new ideas and make buying decisions. 

 

 

In April 2023, Pinterest boasted 463 million monthly active users, which ranked it 14th out of the world’s most “active” social media networks. These market stats depict room for business growth. These platforms help businesses visually showcase their products, connect with customers, and influence purchasing decisions by engaging and creating content. 

 

12. Tumblr

This microblogging sites is focused on multimedia content and creativity. Tumbler is the best option for businesses that want to reach Gen Z and Millennial audiences. Around 135 million people use Tumblr every month. Tumblr has over 594.6 million blogs, and users make 8.6 million daily posts on Tumblr. Its visual nature facilitates various branding opportunities through artistic storytelling, content, and fan engagement. 

 

 

This social media platform allows businesses to share content and resonate with users. It’s well-suited for businesses focusing on creative and visual industries, like design, fashion, or entertainment. 

 

13. Discord

Initially, the app was developed for gamers, but later it has grown into a diverse platform for all types of communities. According to a recent interview with Jason Citron, the CEO of Discord, the platform has more than 200 million monthly active users (MAUs). As of January 2023, there were 154 million monthly active users, an increase. Businesses use this app to create a community-driven space where they can interact with customers and promote exclusive content. 

 

 

The app allows businesses to foster real-tiem and meaningful communication through voice channels, events, and text chats. As per the mobile app development services provider, an ideal app for businesses values customer feedback because it encourages open discussion and collaboration. Hence, Discord facilitates all these, making it the first business choice.  

 

14. LinkedIn 

It’s one of the best social media applications for businesses. It’s used mainly by B3B marketing and professional networking. LinkedIn is used every day by about 134.5 million users. With 200 million members or 30.84% of all web traffic, its largest user base is from the United States.

This leading platform helps businesses achieve brand visibility, talent acquisition, thought leadership, and lead generation. Big brands like Microsoft and IBM also use LinkedIn to share industry insights, company updates, and case studies that establish themselves as leaders in their respective fields. 

 

 

You should consider Linkdln for your business growth. However, if you want to create a mobile app like Linkdln, you should integrate all its features into your social media applications for business context. This will help you attain the desired outcome. 

 

15. Twitch

Basically, Twitch was a gaming-centric streaming app that later expanded into diverse content genres, including fitness, cooking, and music. According to a study, by 2024, Twitch will have over 140 million active monthly users. The platform hosts over 7.30 million streams every month.

 

 

Using Twitch, companies like Nike and Red Bull have sponsored streams that reach audiences with real-time and dynamic content. This app offers a chatting feature that allows businesses to receive instant feedback, creating an opportunity for two-way interaction to strengthen relationships with viewers. 

 

 

Conclusion

As per this blog, social media applications for businesses can be game-changers in today’s digital landscape. These platforms not only help in brand engagement but also streamline customer engagement and build a loyal community of followers. The apps foster direct interaction and offer insight into customer behavior, making social media a powerful tool for creating lasting relationships. 

If you are someone who wants to invest in a hybrid mobile app development  to manage social media for business, consult a social media app development company. For instance, Dev Technosys is an experienced and reputed app development company that has delivered a range of quality projects. Our team of skilled developers and desires ensures clients attain all the business goals with their app.

 

Frequently Asked Questions

 

Q1. How Much Does It Cost To Develop Social Media Applications For Businesses?

The cost of creating social media marketing app for business depends on various factors, including the app’s features, design functionality, and development. On average, the social media app development cost could range between $8000 and $30000.

 

Q2. How Long Does It Take To Create Social Media Marketing for Businesses?

The time needed to develop social media apps for business marketing generally ranges from 3 to 7 months. However, this duration can be impacted by the project’s complexity and the number of features you want to install in this. 

 

Q3. How Do You Create Social Media Applications For Businesses?

If you want to make business apps for social media, consider the below steps carefully:

• Market Research and Analysis 
• Choose Tech Stacks 
• UI/UX Designing 
• Develop the App
• Testing and Quality Assurance 
• App Launch
• App Support and Maintenance

 

Q4. What Key Features Must the Social Media Applications For Businesses Have?

If you create the best apps for social media business, ensure to incorporate the following features:

• User Profile
• Messaging
• Notification
• Media Sharing
• Search Functionality
• Privacy Setting
• Analysis and Insights 

 

Q5. How Can You Make Money With A Social Media Application For A Business?

If you develop social media applications for businesses, you can earn money with the following app monetization techniques:

• In-app Purchase
• In-app Advertising
• Freemium Model
• Subscription Model
• Data Monetization