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HBO Max is a streaming service launched by WarnerMedia in May 2020.
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As of the end of 2021, HBO Max had 73.8 million subscribers globally.
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In the United States, HBO Max had 45.2 million subscribers as of the end of 2021.
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HBO Max is available in the United States, Latin America, and certain parts of Europe.
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The service offers a vast library of TV shows and movies from HBO, Warner Bros., and other content providers.
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HBO Max has exclusive original programming, including shows like "Friends: The Reunion," "Mare of Easttown," and "The Flight Attendant."
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HBO Max has partnerships with various cable and internet providers, offering the service to their customers.
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In December 2021, WarnerMedia announced that HBO Max will launch an ad-supported tier in June 2022, offering a lower-priced subscription option.
HBO Max Revenue and Usage Statistics
HBO Max, the streaming service launched by WarnerMedia in May 2020, has been making waves in the world of entertainment. With a vast library of content including popular TV shows, movies, and original programming, the platform has quickly gained a significant following.
In terms of revenue, HBO Max generated $2.8 billion in 2021, a significant increase from its debut year. The platform has also seen a surge in usage, with over 70 million subscribers as of 2022, making it a major player in the streaming industry.
HBO Max's success can be attributed to its extensive content library, which includes popular titles like "Friends," "The Big Bang Theory," and "Game of Thrones," as well as its original programming like "Mare of Easttown" and "The Flight Attendant." The platform has also made strategic partnerships with other companies, such as offering HBO Max as a free add-on to some AT&T customers.
Overall, HBO Max has shown impressive growth and success in a competitive streaming market, and its future looks bright as it continues to expand its offerings and reach.
HBO Max Key Statistics
HBO Max Overview
| Launch date | May 2020 |
| Business type | Subsidiary |
| HQ | New York City, US |
| Founder | David Zaslav (Warner Bros CEO), Casey Bloys (chief content officer) |
| Owner | Warner Bros. Discovery |
| Domain | Video streaming |
HBO Revenue
In 2021, HBO's revenue climbed by 27% to $7.7 billion, with HBO Max accounting for the majority of that growth.
HBO annual revenue 2020 to 2021 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2020 | 6.09 |
| 2021 | 7.7 |
HBO Max in-App Revenue
On iOS and Android, HBO Max generated $526 million in in-app revenue in 2021 from subscriptions and media purchases made through the app.
HBO Max annual in-app revenue 2020 to 2021 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2020 | 119.9 |
| 2021 | 526.5 |
HBO Max ARPU
From $11.72 in 2021 to $11.15, HBO and HBO Max averaged a decline in revenue per user.
HBO annual average revenue per user 2020 to 2021 ($)
| Year | ARPU ($) |
|---|---|
| 2020 | 11.72 |
| 2021 | 11.15 |
HBO Max global subscribers
In Q4 2021, 70 million people worldwide were customers to HBO and HBO Max. They want to reach 150 million people by the end of 2025.
HBO and HBO Max quarterly global subscribers 2020 to 2022 (mm)
| Date | Subscribers (mm) |
|---|---|
| Q1 2020 | 53.8 |
| Q2 2020 | 55.6 |
| Q3 2020 | 57 |
| Q4 2020 | 59.9 |
| Q1 2021 | 63.9 |
| Q2 2021 | 67 |
| Q3 2021 | 69.4 |
| Q4 2021 | 73.8 |
| Q1 2022 | 76.8 |
| Q2 2022 | 81.2 |
HBO Max US subscribers
In Q2 2022, HBO and HBO Max had 50 million US members, 20 million fewer than Netflix.
HBO and HBO Max quarterly US subscribers 2020 to 2022 (mm)
| Date | Subscribers (mm) |
|---|---|
| Q1 2020 | 34.6 |
| Q2 2020 | 36.3 |
| Q3 2020 | 38.1 |
| Q1 2021 | 44.2 |
| Q2 2021 | 47 |
| Q3 2021 | 45.2 |
| Q4 2021 | 46.8 |
| Q1 2022 | 48.2 |
| Q2 2022 | 51.3 |
HBO Max downloads
The total number of downloads for HBO Max in 2021 was 56.3 million. However, it's important to acknowledge that this figure does not account for smart TVs and other platforms.
HBO Max annual downloads 2020 to 2021 (mm)
| Year | Downloads (mm) |
|---|---|
| 2020 | 14.3 |
| 2021 | 56.3 |
HBO Max FAQ
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What devices can I use to access HBO Max?
HBO Max is available on a variety of devices, including smartphones, tablets, streaming devices, smart TVs, and gaming consoles. Some of the supported devices include iPhone, iPad, Android devices, Apple TV, Roku, Amazon Fire TV, Samsung Smart TV, Xbox, and PlayStation.
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What content is available on HBO Max?
HBO Max offers a wide range of content, including popular TV shows like Friends, Game of Thrones, and The Big Bang Theory, as well as movies, documentaries, and original programming like The Flight Attendant, Lovecraft Country, and Raised by Wolves. Additionally, HBO Max also offers content from another WarnerMedia brands, including Cartoon Network, DC Comics, and Turner Classic Movies.
