HBO Max, the streaming service launched by WarnerMedia in May 2020, has been making waves in the world of entertainment. With a vast library of content including popular TV shows, movies, and original programming, the platform has quickly gained a significant following.

In terms of revenue, HBO Max generated $2.8 billion in 2021, a significant increase from its debut year. The platform has also seen a surge in usage, with over 70 million subscribers as of 2022, making it a major player in the streaming industry.

HBO Max's success can be attributed to its extensive content library, which includes popular titles like "Friends," "The Big Bang Theory," and "Game of Thrones," as well as its original programming like "Mare of Easttown" and "The Flight Attendant." The platform has also made strategic partnerships with other companies, such as offering HBO Max as a free add-on to some AT&T customers.

Overall, HBO Max has shown impressive growth and success in a competitive streaming market, and its future looks bright as it continues to expand its offerings and reach.

HBO Max Key Statistics

Dev Technosys
  • HBO Max is a streaming service launched by WarnerMedia in May 2020.

  • As of the end of 2021, HBO Max had 73.8 million subscribers globally.

  • In the United States, HBO Max had 45.2 million subscribers as of the end of 2021.

  • HBO Max is available in the United States, Latin America, and certain parts of Europe.

  • The service offers a vast library of TV shows and movies from HBO, Warner Bros., and other content providers.

  • HBO Max has exclusive original programming, including shows like "Friends: The Reunion," "Mare of Easttown," and "The Flight Attendant."

  • HBO Max has partnerships with various cable and internet providers, offering the service to their customers.

  • In December 2021, WarnerMedia announced that HBO Max will launch an ad-supported tier in June 2022, offering a lower-priced subscription option.

HBO Max Overview

Dev Technosys
Launch date May 2020
Business type Subsidiary
HQ New York City, US
Founder David Zaslav (Warner Bros CEO), Casey Bloys (chief content officer)
Owner Warner Bros. Discovery
Domain Video streaming

HBO Revenue

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In 2021, HBO's revenue climbed by 27% to $7.7 billion, with HBO Max accounting for the majority of that growth.

HBO annual revenue 2020 to 2021 ($bn)

Year Revenue ($bn)
2020 6.09
2021 7.7

HBO Max in-App Revenue

Dev Technosys

On iOS and Android, HBO Max generated $526 million in in-app revenue in 2021 from subscriptions and media purchases made through the app.

HBO Max annual in-app revenue 2020 to 2021 ($mm)

Year Revenue ($mm)
2020 119.9
2021 526.5

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Dev Technosys

From $11.72 in 2021 to $11.15, HBO and HBO Max averaged a decline in revenue per user.

HBO annual average revenue per user 2020 to 2021 ($)

Year ARPU ($)
2020 11.72
2021 11.15

HBO Max global subscribers

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In Q4 2021, 70 million people worldwide were customers to HBO and HBO Max. They want to reach 150 million people by the end of 2025.

HBO and HBO Max quarterly global subscribers 2020 to 2022 (mm)

Date Subscribers (mm)
Q1 2020 53.8
Q2 2020 55.6
Q3 2020 57
Q4 2020 59.9
Q1 2021 63.9
Q2 2021 67
Q3 2021 69.4
Q4 2021 73.8
Q1 2022 76.8
Q2 2022 81.2

HBO Max US subscribers

Dev Technosys

In Q2 2022, HBO and HBO Max had 50 million US members, 20 million fewer than Netflix.

HBO and HBO Max quarterly US subscribers 2020 to 2022 (mm)

Date Subscribers (mm)
Q1 2020 34.6
Q2 2020 36.3
Q3 2020 38.1
Q1 2021 44.2
Q2 2021 47
Q3 2021 45.2
Q4 2021 46.8
Q1 2022 48.2
Q2 2022 51.3

HBO Max downloads

Dev Technosys

The total number of downloads for HBO Max in 2021 was 56.3 million. However, it's important to acknowledge that this figure does not account for smart TVs and other platforms.

HBO Max annual downloads 2020 to 2021 (mm)

Year Downloads (mm)
2020 14.3
2021 56.3


Dev Technosys
  • What devices can I use to access HBO Max?

    HBO Max is available on a variety of devices, including smartphones, tablets, streaming devices, smart TVs, and gaming consoles. Some of the supported devices include iPhone, iPad, Android devices, Apple TV, Roku, Amazon Fire TV, Samsung Smart TV, Xbox, and PlayStation.

  • What content is available on HBO Max?

    HBO Max offers a wide range of content, including popular TV shows like Friends, Game of Thrones, and The Big Bang Theory, as well as movies, documentaries, and original programming like The Flight Attendant, Lovecraft Country, and Raised by Wolves. Additionally, HBO Max also offers content from another WarnerMedia brands, including Cartoon Network, DC Comics, and Turner Classic Movies.

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