“Hey SIRI! What’s My Location?”
Imagine a situation where you are stuck in an unknown place and want to know where you exactly are. What would you do? Turn on the GPS or ask Google Assistance like Siri to identify your real-time location. Right? It is where location-based apps jump in!
Location-based apps have become a boom these days. Today, almost 90% of mobile applications have geolocation functionality. Even 80 out of 100 applications rely on real-time location data to function. Hence, the demand to develop a location-based app is at its peak in 2023.
Irrespective of the type of application and business domain, location-based applications are essential for all types of businesses. Therefore, the demand for location-based app development is increasing every passing day.
Social networking applications like Instagram allow users to tag their favourite places and places. At the same time, the weather apps access the users’ location and update them about the current and upcoming weather forecast. Well, there are several popular examples of the best location-based apps that are earning profit and success in today’s time.
So, without delaying more, let’s move to ‘How to make a location-based app in 2023?’
What Are Location-based Apps?
Location-based applications are software that fetches the users’ real-time location while enabling businesses to offer services accordingly. Whenever we talk about location-based app development, a few applications that first strike mind is – Uber, Ola, and Google Maps. These three are the most popular location applications earning huge popularity and success.
Inspired by the success and growth of location-based food delivery apps, fitness apps, taxi booking apps, and more, businesses of all sectors want to develop a location-based app.
So, if you are also planning to integrate a real-time location fetching or sharing functionality in your business app, this blog is for you. It will give you a detailed insight into how to make a geolocation app. Now, let’s take a glance at the ongoing market stats of such applications.
Current Market Stats & Growth of Location-based Apps [2023 Updated]
Research And Markets report shows that location-based services were valued at $23.14 billion in 2019, and the number is expected to rise by $73.43 by 2026. Approximately 77% of US citizens own a smartphone which is why multiple industries benefit from creating a location-based app.
Gaming apps like Pokemon Go had an estimated 60 million US users in 2016, and the figure is set to soar by 2025. Looking at the 2020 data, when the market was worth $36.35 billion, more and more entrepreneurs stepped into location-based mobile app development to grab the opportunity.
In 2020, the location-based services market in the US was $36.35 billion, which is expected to reach $318.64 billion in 2030. These stats signify the demand to develop a location-based app in 2023 and beyond.
Key Features Required to Develop A Location-based App
Location-based apps are mobile applications that use device location data to provide personalized and location-specific services. Here is the list of key features that are trending and businesses should include when they make a location-based app.
1. GPS or Location Tracking
Location-based apps like Google Maps use GPS technology to track the user’s location and provide relevant information based on their current location.
2. Location-Based Recommendations
On-demand apps, including GPS, use a user’s location to recommend nearby places to eat, drink, shop, or visit based on their preferences or search history.
3. Personalized Suggestions
The location-based applications first know the users well. Once the apps get well-versed in their audience’s behaviour and activities, they send personalized suggestions about local events, news, or other activities based on the user’s interests.
4. Maps and Navigation
Whenever you create a location-based app, do not forget to include built-in maps and navigation tools. It will help users navigate and find their way around their current location.
5. Personalized Mesaging
To make your location-based app unique, you can send custom messages to the users. It will enable your business application users to send messages or connect with others in their immediate vicinity. All the popular social media apps have this feature incorporated.
6. Real-time Information
The best location app always provides real-time information such as traffic conditions, weather, and local events to help users plan their activities. The process involves the incorporation of the latest tech stacks and third-party integrations.
7. Integration with Other Services
The location-based apps often integrate with other services. For instance, social media or ride-sharing services provide a seamless and comprehensive user experience.
Overall, location-based apps are designed to make it easier for users to navigate, discover new places, and find relevant information based on their current location. So, including the right features while developing a location-based app helps increase the application’s worth.
Step-by-Step Process to Develop A Location-based App
Are you planning to make a location-based application for your business? Try the following location-based app development process. It will guide you through the step-by-step or creating a geolocation business application.
#Step 1 – Study the Market & Research Competitors
Before developing any mobile application or website, it is crucial to get a better insight into the current market trends. Also, researching your competitors will help you know why their application is gaining profit and how you can beat them. So, enough time on the research to dig into every detail before your start building a location-based app.
Later, you can use that information to develop a mobile app worth competing with and help you improve business ROI. So, make a list of the ‘Top 10 location-based apps in the US’, study them, and then move to the next step.
#Step 2 – Bring A Unique App Idea
We all know that thousands of the best geolocation applications are available in the market today. So, if you want to outshine competitors, you must develop a unique idea to develop a location-based app. Once you are done with the competitor research, shortlist the perks of using your business application.
Always remember users look for their benefits before installing a particular application. So, think carefully about the useful features, functionalities, benefits, and costs of a location-based app. It will help to increase the chances of your application success.
#Step 3 – Pick the Right Tech Stack & Features
When you finalize the idea to build a location-based app, the next step is to choose the technologies to use during mobile app development. The tech stacks are always determined by the application’s platform, i.e., iOS, Android, or Web. So, the choice will also depend on whether you require android app development, iOS development, or cross-platform app development services.
As soon as you decide on the development platform, think of the best features and tech stacks for your geolocation application based on the business domain.
#Step 4 – Decide the App Functions
Different geolocation applications work on different functions and gestures. Right? So, you need to decide on the functions for your location-based app. For instance, a basic location application has features including – Map view, route mapping, user-location detection, location history, and nearby places finder.
You need to incorporate premium and exclusive functions in your geolocation application for advanced functioning. For example, your app must have –
- Ratings & recommendations
- Photo-based location search
- Radius setting
- Real-time updates based on traffic
- Weather forecast
- Location-sharing to contacts
#Step 5 – Think of Appealing UX/UI
What’s the first thing that attracts the users’? Design! So, besides working hard on location-based app development, spend some time thinking of an appealing application design. Start working on how your location application will look and other appearance factors. Make sure your application’s UX/UI should be clean and user-friendly.
None of the users will prefer an overly complicated business application. So, keep the app simple yet effective enough to catch the users’ attention at first glance. If you don’t know how to decide on the design of a location-based app, it is advisable to hire dedicated developers or creative designers.
#Step 6 – Make A Location-based App
Finally, the process of ‘How to create a geolocation app?’ comes in. Here you will have to use all the essential information and data gathered in the previous stages of geolocation app development. It is a very crucial step that requires immense expertise and knowledge. So, you should have a team of experienced developers or hire dedicated developers full-time or part-time, depending on the requirements.
Consulting the top mobile app development company would be a great move that will benefit you for years to come. So, think about it and make a wise decision.
#Step 7 – Test And Launch Your App
Once you complete the development process of a location-based app, test and launch it on the desired platform. Right after development, in-depth testing is a must to eliminate all the errors and bugs in the application. One must never ignore the importance of app testing, as one minor error can alter the performance of a mobile application while impacting its success and growth.
After testing, launch your geolocation application on the desired platform, i.e., Google Play Store, App Store, or both.
Use-Cases to Develop A Location-based App
For an entrepreneur, creating a GPS-enabled business application might seem to be a daunting task. But, once they know the use cases to create a location-based app, the process will become easier. So, let’s look at the five popular use cases to create a geolocation application.
|On-Demand Services|| |
|Public Transportation|| |
Maps & Navigation
|Google Maps, Waze|
|Travel & Booking|| |
Airbnb, Trip Advisor
My Fitness Pal, Nike Running Club
|Pokémon Go, The Witcher|
|Social Media|| |
Photo Location Finder
|Google Photos, Explorest|
|Paw Scout, Whistle|
Yahoo Weather, Weather by Apple
1. E-commerce Apps [ETSY, Amazon]
The e-commerce industry is experiencing tremendous benefits from developing a location-based application. The e-commerce apps like ETSY offer users the accurate location of the closest shipping centres and delivery offices. So, if you want to develop an app like Amazon or ETSY with GPS-enabled features, get in touch with a leading e-commerce app development company.
2. Transportation [Uber, Ola]
If you are in the automotive or transportation industry and planning to make a location-based app, apps like Uber are the best example to rely on. It is an on-demand taxi booking app that allows users to book a taxi from their location and experience hassle-free riding.
3. Maps & Navigation [Google Maps]
Regarding developing a GPS app, Google Maps tops the list. Other maps and navigation applications are Bing Maps, Waze, and MapQuest. Research states that around 40% of drivers or individuals lost time due to errors in the application location. As a result, they make use of maps and navigation apps like Waze.
4. On-demand Services [Doctor on Demand]
Like any other industry, the healthcare sector is also reaping the benefits of GPS-enabled mobile apps like doctor-on-demand. With the help of such healthcare applications, patients can easily look for healthcare professionals nearby or take expert assistance from their homes.
5. Travel & Booking [Airbnb]
Airbnb has permanently altered the travel and booking industries. The app’s success has prompted other companies to research how to create a similar geolocation software and compete for a piece of this extremely profitable market. Apps like Airbnb are developed to aid users in vacation planning, getting accommodations, and minimizing travel costs.
The list of the popular use cases of location-based apps is limited and continues. But, the five use cases mentioned in the list above are the top industries reaping the benefits of location-based app development.
What Technologies Are Required to Develop A Location-based App?
Now that you have an idea of the key features of location-based apps and the entire development process. What’s next? Knowing the latest technologies required during location-based app development is a must. Well, there are two types of location-based services available, i.e., outdoor and indoor. Each of the services has different associated technologies.
Outdoor Location-based Apps Technologies
|As all mobile devices have in-built GPS, so including this technology is the best way to locate a device outdoors.|
|If GPS is unavailable, cell towers close to the smartphone can trace the device’s location. This technology isn’t as accurate as GPS, but a good solution for megapolises.|
|This location-based app technology combines GPS and Cell ID features, ensuring high-level accuracy. A-GPS generates merged data received from the servers and satellite via WiFi.|
|It collects data from the internet and shows better accuracy due to the maximum WiFi access range. This technology works with high density in urban areas.|
Indoor Location-based Apps Technologies
|It is a location-based marketing technique that works by combining GPS with Wi-Fi or cellular data.|
iBeacon & Eddystone
|Both iBeacon and Eddystone use BLE technology for indoor positioning. iBeacon was developed by Apple, whereas, Eddystone is counted under toogle’s services.|
How Much Does It Cost to Develop A Location-Based App?
The average cost for geolocation app development lies in been $25,000 to $50,000, depending on multiple factors. The cost keeps varying as per the different features, functionalities, tech stacks, and more. To get a detailed overview of the entire cost estimation of location-based apps, look at the following table.
|Basic App||Medium-scale App|| |
|Time||3-6 months||4-9 months|| |
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Creating a successful business application isn’t that challenging when you have the expertise and right knowledge of the latest tools and technologies. At Dev Technosys, we have it all.
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Frequently Asked Questions
What Is the Location-Based App Development Cost?
The average cost for location-based mobile apps lies around $25,000 to $50,000 and more, depending on the type of application developed. So, businesses should finalize their app requirements, and then the developers can reveal the final mobile app development cost.
What Are the Benefits of Location-based Apps?
Location-based applications are becoming widely popular these days. Here are some major benefits of why your business needs location-based applications.
- Better customer experience
- Improved analytics
- Streamline business activities
- Accurate data gathering
- Real-time information analysis
What Are the Popular Location-based Apps?
There are several applications available that have geolocation services, including –
- Google Maps
How Do Location-based Apps Work?
Businesses can provide customers with services close to where they are right now, thanks to location-based apps. These apps communicate position information using Wi-Fi, cell tower data, and satellite/GPS; you can boost the GPS signal using Wi-Fi or a mobile network.
What Is A Location-based App?
Location-based apps offer services based on the users’ location determined using GPS technology, Cell ID, or Wi-Fi. Businesses or users can use these services to share the location with others.