ICO or Initial Coin Offering is a relatively new way for blockchain startups to raise funds. However, after the popularity and demand for ICO tokens, businesses started planning for ICO token development. But, with time, ICOs started losing momentum due to the lack of regulation and the collapse of the Cryptocurrency market in 2018. It prompted investors to lose interest in brand-new blockchain development projects.

So, to bring the investors back on track, new fundraising methods have been introduced. IEO or Initial Exchange Offering is another one of the popular fundraising methods right after ICO.

The invention of IEO raises confusion among people and investors. As a result, they started wondering about – ICO vs IEO: Which is the best-tokenized crowdfunding model?

In this blog, we will take a closer look at the detailed comparison between ICO vs IEO. So, let’s begin!

 

What Is ICO?

ICO or Initial Coin Offering is a method of raising capital where the companies sell investors digital tokens or cryptocurrency. A company seeking to raise capital to create a new coin or ICO-based application must launch an ICO. It is the best way to raise funds.

 

 

The investors can buy an ICO to receive a brand new cryptocurrency token issued by the organization. Tokens such as erc20 tokens have some utility related to the organization’s particular product or service.

 

Key Takeaways · ICOs (Initial Coin Offerings) have become a popular method of raising money for goods and services typically connected to cryptocurrencies. · ICO resembles IPOs (Initial Public Offerings), but the coins created using ICO may also be useful for a software service or product. · As ICOs are largely unregulated, investors must be extremely cautious and diligent while investing in ICOs.

How Does ICO Works?

While using the ICO fundraising model, startups can raise huge capital by issuing tokens on a blockchain. Here’s how the ICO works.

 

1. Static Supply And Static Price

While using this ICO working model, businesses can set a specific funding goal which means that each token sold in the ICO holds the current price and the entire token supply is fixed.

2. Static Supply And Dynamic Price

In this working model, ICO offers a static supply of tokens and a dynamic funding goal. It means the funding amount received in the ICO determines the overall price per token.

3. Dynamic Supply And Static Price

There are a lot of ICOs that have dynamic tokens with a static price. It means that the amount of funding received determines supply.

What Are the Benefits of ICO?

There are ample benefits to launching an ICO. The major benefits are listed below.

• Setting up and launching an ICO is a fairly easy process compared to the other forms of crowdfunding.
• There is no government intervention in the case of an ICO launch.
• The ICO funding model is designed, so one does not need to be a technically advanced and well-financed investor while investing in a project.
• ICO tokens can be sold to anyone, as most purchases are anonymous.

What Is IEO?

 

 

IEO or Initial Exchange Offering refers to the event for token sales via an established mode of crypto exchange. While using IEO, startups raise capital by selling the utility tokens that confer preferred status through a crypto exchange platform.

Here, exchanges acts as a middleman between the startups and investors. Both IEO and ICOs share similar characteristics; however, IEO is considered as an evolution from ICO.

With the process of initial exchange offering, fundraisings can take place on the crowdfunding website of a well-known exchange known as Binance Launchpad.

 

Key Takeaways · IEO (Initial Exchange Offering) has a key partner, i.e., a crypto exchange acts as an intermediary between investors and project developers. · IEOs are seen as an evolution from ICO due to increased financial regulations and legal influence within cryptocurrency. · A central authority runs IEOs, an exchange, further increasing the centralization process, which goes against decentralization.

How Does IEO Works?

The working model of IEO slightly differs from ICO. Here’s how IEO works –

 

1. Verification

Firstly, strong verification is done to prevent frauds and scams within ICO. Several checks are conducted via exchange platforms to ensure the new digital currency’s liability.

 

2. White Paper Creation

Next, a white paper helps educate the investors about the project. A detailed illustration is created here, including the product’s technical aspect, architecture, and the issues it aims to solve.

 

3. Scrutinizing

The IEO platform scrutinizes the white paper and other relevant factors before advancing the blockchain development project. 

 

4. Project Overview

Finally, the investors must follow AML and KYC measures for a transparent overview of the project’s progress.

What are the Benefits of IEO?

IEO platforms come up with a list of amazing benefits and perks for both investors and project owners.

• IEO platforms offer investors a better user experience as compared to ICOs.
• IEOs are only accessible to the current users of the exchange platform.
• Investors feel more secure when token sales are conducted on a reputable cryptocurrency exchange platform. It means IEOs are more reliable than ICOs.
• The rules established by the exchange govern IEOs, so there are very few chances of fraud.

ICO vs IEO: Which Is Better?

Initial Coin Offerings, or ICOs, were one of the first methods used by cryptocurrency companies to raise capital. As per Forbes, the first-ever ICO was launched in 2013 by Mastercoin.

But, some disadvantages or limitations of ICO were overcome by Initial Exchange Offerings or IEOs. Let’s look at the differences between ICO vs IEO. It will help even if you plan to develop a crypto payment gateway.

 

Comparison	ICO	IEO
Investors	Anyone	Exchange users
Contribution	Via smart contracts	Via exchange profile project
Project Evaluation	Not created	Created through exchange
Administrator	Missing	Exchange
Counterparty	Project team	Exchange
Customer Check	No third-party verification	KYC/AML
Cost to Launch	Minimum	Average
Liquidity	Low	High
Transparency	Low	High
Security	Low	High
Promotion	Conducted by the project	Conducted by the exchange and project

 

Here are some key factors to consider when deciding between ICO and IEO.

 

1. Regulatory Compliance

IEOs are more compliant with regulations than ICOs, as the exchange conducts due diligence on the project before listing it. IEOs are majorly vetted for safety and compliance with legal regulations by cryptocurrency platforms.

2. Investor Protection

IEOs provide investors with more protection against fraudulent projects, as exchanges act as intermediaries between the project and investors. At the same time, ICO does not cover any major protection, so investors prefer investing in IEO to ICO.

3. Exposure

ICOs provide more exposure to a wider audience, as they are not limited to the user base of any particular exchange. On the other hand, IEOs do not offer as much exposure as ICO. It is why people majorly prefer to surf the best ICO listing websites for investment.

4. Token Pricing

IEOs typically involve a fixed price for the token, which can benefit investors. ICOs, on the other hand, often involve a dynamic pricing structure that can be influenced by market demand.

 

5. Liquidity

IEOs offer greater liquidity, as the tokens are listed on an exchange and can be traded immediately after the IEO. If we compare it with ICO, it has smaller liquidity than IEO.

6. Project Readiness

ICOs are generally easier to launch, as they do not require extensive due diligence and exchange approvals. However, IEOs may be more suitable for already established projects with a solid track record.

7. Cost

IEOs can be more expensive than ICOs, as exchanges typically charge a listing fee and take a percentage of the tokens sold. So, the cost to launch an ICO is less than launch an IEO.

8. Marketing

ICOs require extensive marketing efforts to reach a wider audience, while IEOs benefit from the marketing efforts of the exchange. So, here businesses can save a cost while choosing IEO.

The factors mentioned above show minor differences in ICO vs IEO. ICOs may be suitable for projects who want to reach a wider audience, while IEOs may be more suitable for investors who want more protection and liquidity. So, now it is your turn whether you want to choose ICO or IEO.

Summing Up!!!

Regarding reliability and attractiveness, IEO is undoubtedly better than ICO. So, if you are an investor looking forward to lower risk while purchasing cryptocurrency, you can launch an IEO. It will help you mitigate the risk associated with ICO tokens. Also, IEO is a safer investment option as compared to ICO.

Now that you know the worth of IEO or Initial Coin Offerings in today’s time, it is time to contact a leading IEO development services expert. They will help you perfectly launch an IEO for your project within a defined budget.

Dev Technosys is a leading cryptocurrency development company that can help you with both services. Bring your project requirement to our dedicated developers, and they will help you accomplish your business dreams.